Digital Retailing Homepage - Cox Automotive Inc.

Could you be selling faster, for more profit?

Deliver an irresistible online buying experience that helps you increase profitability and sales efficiency.

CONVERT LIKE CRAZY

Your bottom line will thank you.

TELL ME MORE ›

KEEP CONSISTENT

All your listings in sync.

I NEED THAT ›

SAVE TIME

Finish the deal. Faster.

YES PLEASE ›

Cox Automotive Digital Retailing drives high-quality leads

Our digital retailing solution gives shoppers a streamlined online shopping experience they want, in turn delivering the high-quality leads you need to help drive more conversions and higher profits.

It's this simple.
Better leads = Higher profits.

MORE SHOPPERS
SUBMIT LEADS

0 X

more likely to submit leads¹

MORE LEADS
CONVERT

0 %

higher close rate²

MORE PROFITS
ARE GENERATED

0 %

higher gross profits³

The experience shoppers want

You don’t have to have the lowest prices. Or the best variety. You don’t even need the biggest selection. To succeed, all you have to be is the best seller. Nine out of 10 consumers are more likely to buy from a dealership that offers at least one component of digital retailing.⁴

Cox Automotive Digital Retailing has everything you need to jump-start the shopping and deal-making process online.

For illustrative purposes only.

Your listings — everywhere — working for you all in unison.

Consumers enjoy the same payment estimates across all of your inventory listings, including Autotrader, KBB.com and your Dealer.com website

The high-quality leads you need

Think about how much time you spend following up on leads. High-quality leads are the backbone of every thriving dealership. The quality of leads determines how quickly and effortlessly you can convert them to profitable sales. On average, leads generated by our digital retailing solution convert at a 30% higher rate than other internet leads.²

Relationship-building just like in-store — only it's online

Personal connections can happen online. You just have to be there when they need you. Shoppers who use our digital retailing tool are 3X more likely to submit a detailed lead form to you.¹

That’s because you’ve given them the means to configure realistic buying scenarios based on their unique conditions and preferences. It’s the relationship-builder that drives shoppers to you.

0 X

more likely to submit leads¹

Feet on the ground to set you up for success

Our performance management team will review your digital retailing tool with your team and help get you set up. Then, we’ll work with you on deal-making strategies to help you drive more sales.

“There are a lot of digital retailing products out there. We chose the Cox Automotive Digital Retailing product because of the ease of use for the consumer and the connectivity to the banks. All the others just give you a nice lead. But when we joined Cox Automotive Digital Retailing, it was actually a true deal that was coming in and not just a lead."

“Digital retailing leads are hot. If I offer up two leads, one digital retailing and one not… my staff always wants the digital retailing lead because it’s much more likely to produce a sale.”

“Digital Retailing has definitely helped us speed up the sales process for our sales team.”

“When a digital retailing lead comes into the store, it’s a slam-dunk. They close at a higher rate and yield more profit.”

Demo Digital Retailing today!

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1) Comparison of visits with vs. without digital retailing activities, Dealer.com hosted websites(June-Nov 2019)
2) Cox Automotive Accelerate platform Close Rate and Profit Analysis (Jan 2019-Aug 2019); sold leads from Digital Retailing compared to other Cox Automotive leads excludes active leads (open opportunities not lost or sold).
3) Cox Automotive Accelerate platform Close Rate and Profit Analysis (Jan – Aug 2019); gross profits compared to other Cox Automotive leads.
4) Cox Automotive Car Buyer Journey Study 2018.