Cox Automotive Unites Best-in-Class Advertising Technologies and Services Under Dealer.com
Under the Dealer.com brand, automotive retailing clients will have access to a combined advertising offering that sits within the richest data ecosystem in the industry.
ATLANTA, March 15, 2016 – Cox Automotive™ continues to strengthen the powerful benefits of its integrated software solutions with the unification of Dealer.com’s advertising technology, and OEM and advertising partnerships, with Haystak’s customer service model. Under the Dealer.com brand, automotive retailing clients will have access to a combined advertising offering that sits within the richest data ecosystem in the industry.
Dealer.com will leverage Haystak’s award-winning customer service model to further strengthen the overall advertising solution. Existing Haystak clients will continue to experience the same exceptional service and support while benefiting from the best technology in advertising for automotive retailing.
“As stand-alone products, Dealer.com and Haystak are already the best there is in automotive retail advertising,” said Mark O’Neil, chief operating officer of Cox Automotive. “Bringing them together makes the Dealer.com Advertising solution simply untouchable in terms of technology, data and service. This combination provides an enormous competitive advantage for our clients. We are proud to continue to bring forth the best solutions possible as a result of the continual integration across the Cox Automotive platform.”
The current Haystak and Dealer.com products and service offerings will remain the same until the combined product is rolled out later this year.