Dealer.com Receives Three AWA Honors for Excellence in Automotive Digital Marketing at NADA 2016
wins in Marketing Solutions, Websites and Social Media categories
Las Vegas, April 1, 2016 – Dealer.com®, a Cox AutomotiveTM brand, received three Automotive Website Awards from the PCG Consulting Group at the 2016 National Automotive Dealers Association (NADA 2016) Convention & Exposition in Las Vegas. The Automotive Website Awards honor the best in the automotive digital marketing industry for the year.
“Today’s consumers expect a fast, transparent and satisfying car shopping experience, and dealers are working to deliver that to them using digital innovations like the Dealer.com solutions that were honored by PCG this year,” said Wayne Pastore, senior vice president, Dealer.com.
Dealer.com solutions received awards in the following categories:
- Marketing Solutions Category: Dealer.com Advertising– Dealer.com Advertising delivers the strength and resources necessary to reach and influence every shopper, everywhere online. Dealer.com’s proven portfolio covers every major advertising channel, and powers campaigns with the industry’s broadest digital reach, deepest data targeting, total website integration and comprehensive strategic support resources.
- Websites Category: Dealer.com Websites– Dealer.com’s Websites ensure an optimal experience from every device – desktop, mobile and tablet – resulting in intuitive efficiency, complete brand continuity and greater engagement and conversion potential.
- Social Media Category: Dealer.com Social Tools– Dealer.com’s Social Tools simplify content creation, publication, and engagement on every major social network. Dealer.com’s Social Tools help dealers both manage and monitor their online reputation in order to boost the buzz surrounding their business and inventory.
Started in 2008, the Automotive Website Awards recognize the best vendors in automotive digital marketing and are a benchmark in the industry for innovative products in technology, design, search marketing and social media. For more information about the 2016 Automotive Website Awards winners, visit http://automotivewebsiteawards.com/.
Dealer.com provides an integrated platform of Advertising, Website and Managed Services products which allow OEMs, dealer groups, retailers and agencies to leverage advanced digital technology and data to better engage and connect with their customers. The company practices a deep commitment to its culture of innovation, with a focus on health and wellness, making it one of the most desirable places to work, and a valuable partner for automotive retailers. Dealer.com is a Cox Automotive brand. For more information, visit www.dealer.com.
About Cox Automotive
Cox Automotive Inc. is transforming the way the world buys, sells and owns cars with industry-leading digital marketing, software, financial, wholesale and e-commerce solutions for consumers, dealers, manufacturers and the overall automotive ecosystem worldwide. Committed to open choice and dedicated to strong partnerships, the Cox Automotive family includes Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, vAuto®, Xtime® and a host of other brands. The global company has nearly 30,000 team members in more than 200 locations and is partner to more than 40,000 auto dealers, as well as most major automobile manufacturers, while engaging U.S. consumer car buyers with the most recognized media brands in the industry. Cox Automotive is a subsidiary of Cox Enterprises Inc., an Atlanta-based company with revenues of $18 billion and approximately 55,000 employees. Cox Enterprises’ other major operating subsidiaries include Cox Communications and Cox Media Group. For more information about Cox Automotive, visit www.coxautoinc.com.