2017 Dealership Defection Study
The 2017 Car Buyer Journey Study explores how consumers shop, conduct research, make vehicle purchase decisions, and allocate their time along the car buying journey.
We surveyed 400 consumers nationwide who visited a dealership within the previous 24 hours. Three out of four went to buy but only one actually did.
According to the 2017 Dealership Defection Study by Cox Automotive, a good dealership experience can turn non-buyers into future customers, having the right inventory is critical to the sale and value plays a key role in closing the deal.