By: Dale Pollak
A colleague asked me this morning to share my single-biggest take-away from this year’s NADA convention in New Orleans.
My response: Dealers are sharpening their game. Compared to past NADAs, there were more dealers who noted the “e-word”—efficiency—as they described their plans for the coming year. The dealers correctly understand that improved performance, proficiency and profitability of their operations will require more than simply selling more new/used vehicles. Rather, they plan to achieve their goals by increasing efficiencies as they sell and serve customers.