4 Tips to Help You Integrate Digital Retailing into Your Sales Strategy
An institutional shift toward a Digital Retailing sales model won’t arrive overnight.
An institutional shift toward a Digital Retailing sales model won’t arrive overnight. Neither will it happen without dealers embracing a progressive digital strategy that rewards proactive adaptation and open-mindedness toward the new digital model. While the industry is currently poised for such transformation at a high level, the reality is that the traditional car-buying and car-selling model is something deeply engrained in our culture, and will take some deconstructing if dealers are to realize digital’s true potential.