Online presentation is key for F&I profits
Retailers could take a page from Amazon, Cox COO says
By 2019, 10 percent of vehicle purchases could be online. But to make digital retailing viable, dealers must learn how to sell the entire deal online, including F&I products.
That’s according to Cox Automotive COO Mark O’Neil, a longtime advocate for online auto sales. O’Neil told Automotive News that dealers must have a holistic approach to presenting F&I products online, clearly laying out what they do and how the consumer can benefit from them.