Selling cars the way people shop for them
Today’s shoppers expect a connected retail workflow that starts at their personal digital device and ends in a dealership environment, prepped and ready to meet their needs.
They expect the sales team in the showroom to continue the conversation started online and to use technology to do it.
Skeptical? Don’t be. Consider that according to Cox Automotive’s 2017 Buyer’s Journey, the Internet takes 60 percent of the time spent shopping for a car – and the number of dealerships visited by a shopper has fallen to around two.
You get the picture. More time online, fewer dealerships = a consumer that knows what they want, from make to model and deal. But why does meeting those expectations begin with technology? Because workflow solutions that seamlessly connect the online to in-store experience make buying a car easy, fast and simple. For example, accurate data in a desking solution provides a fast and precise first pencil, or using electronic contracting to speed funding and reduce costs.