Searching for Digital Dealers in the Tampa Sun
What exactly is a “Digital” Dealer, anyway?
Do they echo the look and persona of Max Headroom, that fictional 80s’ interpretation of artificial intelligence? Or is it more of a Tron vibe? I went to Digital Dealer 22 in Tampa this week to find out, and to discover how differently these digital professionals are from regular plain label automotive dealers. Turns out, digital dealers are the same thing – owners and managers, salespeople, service pros – and all are interested in finding ways to use technology to improve the way they operate.