Why Website Security Is Essential for a Consumer-Centric Website Experience
Anyone walking the convention floor at NADA in New Orleans a couple months ago couldn’t miss hearing about digital transacting.
Dealer websites are in the midst of a major transition from being browsing-focused, catalog sites of inventory and basic dealer information, to full on consumer applications with digital retailing solutions and more shopper-centric capabilities.
As websites make this shift, HTTPS security has become practically mandatory. Gone are the days of only securing financial information or framing in a finance form hosted on a third-party domain. Shoppers now expect security throughout their general web experiences, not only in ecommerce and email but also now in social media. Auto dealer website providers must deliver secure experiences to protect sensitive consumer information and data.