Complete Digital Car Buy Year Away, Says Cox Automotive Exec
If dealers don’t embrace full digital retailing, disrupters will step in, says Mark O’Neil.
NEW YORK – The ability to do car deals 100% online is about a year away, says Cox Automotive Chief Operating Officer Mark O’Neil, who urges dealers to board the digital train today.
It’s a matter of giving customers what they want – or else, he tells WardsAuto. “When customers want something, they always get it.
“Fundamentally, the consumer has learned to engage digitally in every other retail category: shoes, pizza, mortgages, electronics, books; pick any category. But the auto industry has held back in letting them do it.