Digital Dealer 22: Discovering the Magic of Millennials
They are somewhere between 18 and 34, and have a strong aversion to waiting around, feeling pressured or signing actual paperwork. They want most things on their terms – and only if it starts online. Or better yet, a mobile device.
At Digital Dealer 22, the influence of Millennials shaded most sessions with talk about keeping pace with trends in workflow technology, digital habits and workforce changes brought about by this new and powerful buying demographic. From a sales and operational perspective, the Millennial influence on the conference was obvious: the sheer amount of Facebook advertising sessions was an indication of shifting buying habits from “traditional” online websites, to the power of social media platforms.
In other words, there’s little doubt that the next conference will feature at least one Snapchat session. Overall, however, the most frequent mantra uttered in hallways and conference rooms was about time and efficiency, as in delivering the right kind of experience in the right way – at the precisely ideal time.