The Three Laws of a Connected and Deal-Centric Retail Workflow
Today’s typical car buyer spends around 60% of their time online, and visits just two dealerships before making a purchase.*
It’s a surprising statistic, and one that accurately reveals current changes in buyer behavior. It is, in fact, a simple and powerful reflection of what consumers want: An experience that begins at their convenience, and connects the online world to the showroom. We know this thanks to a mountain of car buyer feedback. Yet just when we think there’s a clear path to follow, we realize that each customer navigates through this journey differently – and so does each dealership. The key is to create a flexible, deal-centric approach based on three basic tenets, a path that improves the buyer experience and increases profitability.