Online intros could draw Gen Y to F&I products
Study: Millennials want info before visiting
Millennials are more cost-conscious than Gen Xers or baby boomers, but transparency and online F&I product introductions could sway them to open their wallets for add-ons, a new study finds.
In 2016, millennials accounted for 29 percent of new-vehicle sales. In the next three years, according to Deloitte, that share will rise to 40 percent, Cox Automotive says in the study, “Improving the Car Buying Experience for Millennials … and Everyone Else.”