The Digital Evangelist
Cox Automotive’s Mark O’Neil talks to the editor about MakeMyDeal’s future, digital retailing, and the fate of the F&I office.
The topic stirs emotions in showrooms and F&I offices everywhere. Some have labeled it the battle between modernists and traditionalists, with the latter determined to maintain control of how cars are sold and financed. But to Mark O’Neil, nothing can stop the onset of automotive retail’s Digital Age.