Don’t Tune Out
The editor takes you inside a conference that had digital retailing makers wooing auto finance execs.
So Cox Automotive’s Mark O’Neil is on the cover this month. And if you’re anti-digital retailing, you may not like what he has to say when you click here. But whatever you do, don’t tune this stuff out.
I put Mark on the cover because of two things he said at the 2017 Automotive Forum in New York during his address, “Connected Retail: Deals in the Digital Age.” First, he said the ability to complete a car deal 100% online is just a year away. As you’ll read by clicking here, it’s a prediction he clarified when we spoke last month.