When Technology Empowers People: The Critical Connection that Helps Build a Positive Retail Experience
Ultimately, the business of cars is the business of people.
Ultimately, the business of cars is the business of people. It’s something you may already know, especially if you work at a car dealership. After all, selling cars is about building relationships: the give and take of negotiation, and of establishing a connection between buyer and seller.
It’s a fundamental part of a story that starts online and runs through sales, service and operations. It’s true even now, as automotive retail moves headlong into an era where technology-driven automation drives fundamental changes in retail operations.