Finding Quality in Quantity: Refining Your Marketing Efforts Using Attribution
As the automotive market begins to soften from years of record-breaking sales, the ability to measure return on investment to optimize advertising and marketing spend isn’t just nice to have, it’s critical to car dealerships’ profitability.
Quality over quantity. Substance over matter. However you want to think about it, it’s a concept that applies to just about every facet of our lives. Automotive retail is no exception.
Car dealerships always have tried to attract quality shoppers to their showrooms, i.e. customers who are serious about purchasing a car. It’s what every retail business strives to do.
Until very recently, however, there just hasn’t been a credible way to tell with a great deal of authority if an online shopper is serious about purchasing a car from a particular dealership.