Expect More than Technology from Your Technology Providers
Sharon Kitzman, Vice President, General Manager at Dealertrack DMS, explains the importance of intangible benefits.
Selecting the right technology for your dealership is a big decision. In my years working closely with technology transitions in the dealership, I’ve often seen dealers get caught up in feature lists and capability comparisons. It’s true, you want to feel confident that your technology will provide the tools necessary to run a successful business. Ironically, it’s often the less tangible benefits—and not a set of product features—that make the difference between an ordinary vendor and an excellent partner. In today’s world, dealerships should expect their technology vendors to provide more than just a full list of features. They should expect all of the qualities that make up a great partnership, including effortless customer support experience, frequent training, and real-time information.