Connections that Count

 

When it comes to marketing innovation, reach and results, you need an advantage that knows no bounds. From Kelley Blue Book and Autotrader to Dealer.com’s unparalleled ad network and websites, you get the scale, scope and effectiveness no one else can touch. It’s a data-driven approach to effectively linking your inventory with your audience so you can connect — and reconnect — with them no matter where they go online. The data is unmatched. So are the results. It’s just one more way that Cox Automotive is creating connections that count.

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If you’re still using the Internet to generate leads rather than make deals, you’re not keeping pace with today’s consumer. Accustomed to buying almost everything online, they want to purchase their next car that way, too. As they move through the process, from penciling in deal terms to valuating a trade to submitting a credit app, they’re willing to share real information to make it happen. Our Digital Retailing Solution, powered by Autotrader, Dealer.com, Kelley Blue Book and Dealertrack, allows you to meet their expectations, while driving greater efficiencies and profitability for your dealership. That’s what happens when you focus on closing digital deals instead of pursuing anonymous leads. And it’s just one more way Cox Automotive is creating connections that count.

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A 16% increase in inventory — a wave of 3.3 million vehicles — is about to flood the marketplace. It’s more important than ever to maximize every spot on your lot. Cox Automotive is the single source to help you drive velocity and capitalize on this huge opportunity. vAuto, Manheim, NextGear Capital, AiM, DealShield, Ready Logistics and Central Dispatch connect you directly with physical auctions, 24/7 buying and selling, plus everything you need for financing, logistics and reducing your risk in one end-to-end inventory solution to turn inventory faster. It’s smart. It’s the only one of its kind. And it’s just one more way that Cox Automotive is creating connections that count.

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In a business where your margins are constantly being squeezed, reducing time-to-market can gain you a critical advantage. Our Rapid Retail Solution gets you there by connecting auctions, logistics, merchandising and advertising together. Powered by Manheim, Ready Logistics, Central Dispatch, Homenet, Autotrader, Kelley Blue Book and Dealer.com, it’s one unified solution that shrinks the time it takes to acquire and market your inventory from an industry average of 28 days down to just 3. Your vehicles get to market before the competition. You get more exposure for faster turn so you can accelerate time to profit. And it’s just one more way that Cox Automotive is creating connections that count.

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