Accumulated mobile downloads and activations
Largest audience Used car website in China
The company has three main lines of business: Marketplaces: bitauto.com, a New car classifieds site; taoche.com, a Used car classifieds site; and digital marketing solutions, including websites, online marketing, public relations and advertising. BitAuto’s EP platform provides Web-based integrated digital marketing and CRM solutions to New car dealers. CIG, the company’s digital marketing agency, services 47 automotive companies. Cox Automotive is the second largest shareholder of BitAuto.