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New & Used Car Transaction Marketplaces for the Chinese Market

BitAuto operates leading New and Used car transaction marketplaces in China.

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23,000+

Dealer clients

86M+

Accumulated mobile downloads and activations

#1

Largest audience Used car website in China

The company has three main lines of business: Marketplaces: bitauto.com, a New car classifieds site; taoche.com, a Used car classifieds site; and digital marketing solutions, including websites, online marketing, public relations and advertising. BitAuto’s EP platform provides Web-based integrated digital marketing and CRM solutions to New car dealers. CIG, the company’s digital marketing agency, services 47 automotive companies. Cox Automotive is the second largest shareholder of BitAuto.

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Fact Sources:
1. BitAuto Internal Reporting, 2015
2. BitAuto International Reporting, 2015
3. iResearch 2014