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Mobility
7 min read
Data Innovation That Drives Bottom Line Results
04/10/2023
By: Brad Phelps, Senior Director of Data Strategy “Innovation is seeing what everyone has seen and thinking what no one has thought.” -Dr. Albert Szent Gyorgyi, Nobel Prize winning biochemist. Everyone knows that good data informs better decisions. In parts one and two of our DRiVEQ blog series, we described the difference between data that drives a single intelligent decision vs. repeated, industry leading decisions. In…
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Marketing
6 min read
Turning Data into Actionable Intelligence
12/21/2022
By Brent Towne, Sr. Director of Consumer Data Strategy Today’s consumers expect brands to understand them better than ever, offering personalized products and services. Meanwhile, brands are investing in customer data and experience management to maximize customer satisfaction, loyalty, and lifetime value. But modern data capabilities don’t always translate into relevancy and efficiency for the consumer. Or generate value for brands. In part two of our…
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7 min read
Connected Data: The engine that powers better results
08/11/2022
The Automotive industry is changing at breakneck speed. This includes a dizzying array of new vehicles being offered, many from completely new OEMs. A radical shift to electrification, and a steady and pronounced shift to more digital interactions are being felt throughout the entire industry.
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Marketing
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Operations
Inventory
Marketing
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Market Insights
5 min read
The New Car Inventory Derby of 2021
06/28/2021
Every spring I look forward to the first weekend in May to watch The Kentucky Derby. In this year’s race, Bob Baffert set a record by winning his 7th trophy with the horse Medina Spirit who beat Mandaloun by a ¼ length. It was the closest finish at the Derby since 2005. The official outcome of the race is still under review, as Baffert was accused…
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Sales
4 min read
Case Study: How Clark Knapp Honda Speeds Up Sales
12/29/2019
A FASTER BUYING PROCESS TRANSCENDS INCOME LEVELS Family-owned Clark Knapp Honda sits ten miles from the U.S/Mexico border in Texas’ Rio Grande Valley. Its market spans over 150 miles with 1.5 million people. The Valley has a higher than average poverty rate, which can translate to lower internet access. That may explain why no dealerships in the area offered digital retailing tools. Clark Knapp Honda saw…
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Digital Retailing
Sales
7 min read
Offers are Options: Here’s How Digital Retailing Helps You Get to the Final Deal
12/20/2019
“Look, digital retailing and the transparency it brings is not the issue. And the ‘race to the bottom?’ That’s the reality of the car business today – sure, it started with the internet, but customers have always been willing to travel four hours to save 500 bucks on a $30,000 car. That's not going to change.” —Digital Retailing Dealer Welcome to the upside-down world of price and…
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Digital Retailing
Sales
4 min read
5 Ways to Differentiate Your Dealership from the Competition
10/29/2019
It’s well-documented that car buyers think buying a car takes too long. They want to find their car online, agree on a price and trade-in value, and do their paperwork before ever going to the dealership.1 But you’ve already started to solve those challenges by using digital retailing at your store. Now it’s time to let your potential customers know: you’ve got a better way than…
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Digital Retailing
Marketing
Sales
4 min read
In a World Where Fewer People Own Cars, Where Do Dealerships Fit In?
10/09/2019
If you’re looking for a front-row seat to an unfolding disruption, keep your eye on the automotive industry. Right now it feels a bit like the wild west with so many mobility options and providers entering the market, and it remains to be seen how the landscape will settle. But one thing is for sure: the evolution is underway. It’s predicted that, in the near future,…
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Mobility
vehicle subscription
Sales
6 min read
Case Study: The Art of the Digital Deal
09/24/2019
OPENING VIRTUAL DOORS Driver’s Village has always prioritized its customers wants and needs. Faced with the harsh winter climate of upstate New York, the group converted an obsolete 90-acre regional mall into the country’s only auto mall with 20 franchises under one roof. This unique business model made shopping easier and more pleasant for customers. So, when digital retailing took off and a segment of customers…
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Digital Retailing
Case Study
Sales
6 min read
Is Car Subscription the Way of the Future?
09/20/2019
Emerging trends in mobility, such as the rise of ride-hailing, car sharing, and subscription services, are changing the way people use, value, and relate to personal vehicles. These new mobility services are contributing to a growing change in transportation preferences as consumers are shifting away from vehicle ownership and towards “vehicle usership.” But while pretty much everybody already understands ride-hailing and car-sharing (think: Uber, Lyft and Zipcar), vehicle…
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Mobility
vehicle subscription
Sales
7 min read
Make Meaningful Connections & Sell an Experience
09/11/2019
Here we are in 2019, and it’s fair to assume that just about every dealership general manager or sales manager in America has heard about digital retailing. It’s also a reasonable assumption that some are all-in when it comes to adopting digital retailing, while others remain skeptical – and even more are unclear about the potential benefits to their business. The confusion is understandable. On its…
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Digital Retailing
Marketing
Sales
15 min read
Ready or Not, Mobility Is Transforming the Automotive Industry
07/29/2019
EMBRACING THE CHANGE: If You Don’t, Someone Else Will History has proven if a better system comes along and it’s viable, people will use it. It’s entirely plausible that taxicab companies considered that there could be a better way to dispatch their vehicles. But their missed opportunity opened the door for a third-party – Silicon Valley-funded Uber – who revolutionized the ride-hailing industry away from taxicab…
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Mobility
vehicle subscription
Operations
Sales
9 min read
So You Bought a Digital Retail Solution. Now What?
06/13/2019
You took the step and made the investment in digital retailing. Congratulations! Now comes the hard part: implementation. To do it right, it takes the right attitude, a strategic plan, and a relentless focus on the team. Below are some best practices that will help you get from implementation to results in less time – and with less heartache. Shift Your Perspective Leads: Digital retailing creates…
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Digital Retailing
Marketing
Sales
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