Q1 2020 Kelley Blue Book Brand Watch Report: Pickup Truck Shopping Hit New Highs
Any hope for a sales rebound for traditional cars was dashed as shopping consideration for SUVs and pickups climbed to new highs,…
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Q4 2019 Kelley Blue Book Brand Watch Report: BMW Remains No. 1, But Its Grip Is Slipping
BMW has been the most-shopped luxury vehicle brand for more than a year, but its once-tight grip on the No. 1 spot…
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Q4 2019 Kelley Blue Book Brand Watch Report: Ram Scores Big in Shopping Consideration, Consumer Perception
Fiat Chrysler’s Ram brand soared in shopping consideration and consumer perception as well as sales in the final quarter last year, according…
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Kelley Blue Book Q3 Brand Watch: SUVs, Tesla and Technology Headline Luxury Story
Luxury vehicle shopping was as robust in the third quarter as it was in the previous quarter or a year ago, driven…
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Q3 Kelley Blue Book Brand Watch: Car Shopping Falls to New Lows, Truck Shopping Rises to New Highs
Shopping for traditional cars slumped to new lows, while shopping for pickup trucks has soared to new highs, with the Ford F-150…
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Tesla Writes the Luxury Vehicle Story in Q2 2019 Kelley Blue Book Brand Watch
Tesla headlined the luxury vehicle story again in the second quarter of 2019 in terms of shopping consideration, consumer perception and ultimately…
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Q2 2019 Kelley Blue Book Brand Watch: Non-Luxury Segment
Americans' love for pickup trucks swelled in the second quarter, while their desire for SUVs stayed stronger, according to Q2 Kelley Blue…
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Q1 2019 Kelley Blue Book Brand Watch: Non-Luxury Segment
Kelley Blue Book Brand Watch™ is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand…
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Q1 2019 Kelley Blue Book Brand Watch: Luxury Segment
Kelley Blue Book Brand Watch™ is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand…
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Q4 2018 Kelley Blue Book Brand Watch: Non-Luxury Segment
Kelley Blue Book Brand Watch™ is a consumer perception survey that also weaves in consumer shopping behavior to determine how a brand…
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