{"id":12945,"date":"2021-09-21T22:05:16","date_gmt":"2021-09-21T22:05:16","guid":{"rendered":"https:\/\/c360.oempre.ext.coxautostaging.com\/blog\/five-reasons-oems-and-agencies-should-partner-with-camp-360\/"},"modified":"2026-11-09T10:14:36","modified_gmt":"2026-11-09T10:14:36","slug":"strategic-oem-digital-marketing-camp-360","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/advertising\/resources\/strategic-oem-digital-marketing-camp-360\/","title":{"rendered":"Five Reasons OEMs and Agencies Should Partner with CAMP 360"},"content":{"rendered":"\n

<\/span>Estimated reading time: <\/span>6<\/span> minutes<\/span><\/p>\n\n\n\n

The Cox Automotive Marketing Partnership \u2014 or CAMP 360 \u2014 supports your strategic marketing goals by connecting our audience with your brand, ultimately connecting shoppers and advertisers at impressionable moments throughout the car shopping journey. Harnessing the power of Cox Automotive, CAMP 360 leverages our portfolio of brands, consumer insights, relevant and meaningful content and deep data touchpoints to create a 360-degree view of the automotive customer journey.<\/p>\n\n\n\n

We\u2019ve evolved digital marketing to meet the needs of shoppers, delivering a more effective marketing campaign for you. When you partner with CAMP 360<\/a> , you gain exclusive access to our data intelligence, high-quality audience, enhanced user experience, brand integration, <\/strong>and strategic insight.<\/strong> These are the five advantages of CAMP 360. Dive deeper into each advantage and learn more about how to get started to level up your marketing.<\/p>\n\n\n\n

Data Intelligence <\/strong><\/h2>\n\n\n\n

Nobody knows more about car shoppers than Cox Automotive. The size of our brand ecosystem means we have access to data generated by customer interactions at every step of the process from early consideration through sale \u2014 and even into service and repair before they head back around to start the process again.<\/p>\n\n\n\n

We are uniquely positioned to have a direct view into the car shopping and ownership cycle. We can see shopper activities in real time and at scale, which our data intelligence platform then interprets as buying signals. We analyze those real-time shopper actions to create in-depth, automotive-specific behavioral models that we can track all the way to purchase.<\/p>\n\n\n\n

These first-party, proprietary insights along the path to purchase and through ownership enables us to observe car shopper behavior at massive scale. Because we have so much data, and the intelligence layered with that data connects behaviors to gauge intention to purchase, we\u2019re able to identify \u201cready–<\/a>to-buy” shoppers who are 15 times more likely to buy a new vehicle than the average person. Onsite and offsite, we can reach precisely who you\u2019re looking for.<\/p>\n\n\n\n

That\u2019s how unrivaled access to data gives you a clearer picture of your specific shopper.<\/p>\n\n\n\n

Audience Quality <\/strong><\/h2>\n\n\n\n

A cornerstone of CAMP 360 is connecting our OEM clients with our high-quality audiences through our well-known and trusted brands. Our powerhouse consumer brands, Autotrader and Kelley Blue Book, deliver a client-to-shopper connection rooted in unbiased truth and brand integrity, connecting them with valuable content and easing the friction of the second-largest household purchase for most Americans.<\/p>\n\n\n\n

Kelley Blue Book and Autotrader together reach almost 60% of all car buyers and account for more than half of the time car buyers spend on third-party sites