{"id":12963,"date":"2022-05-27T14:17:52","date_gmt":"2022-05-27T14:17:52","guid":{"rendered":"https:\/\/c360.oempre.ext.coxautostaging.com\/blog\/successfully-reaching-auto-shoppers-along-the-digital-journey\/"},"modified":"2022-05-27T14:17:52","modified_gmt":"2022-05-27T14:17:52","slug":"successfully-reaching-auto-shoppers-along-the-digital-journey","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/","title":{"rendered":"Successfully Reaching Auto Shoppers Along the Digital Journey"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.coxautoinc.com\/advertising\/wp-content\/uploads\/sites\/38\/2023\/02\/Sizzle-Reel-Still1-1024x523-1.jpg\" alt=\"\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">With inventory and market disruptions continuing to tighten the in-market car shopping journey, OEMs in today\u2019s times have additional challenges when it comes to successfully reaching auto shoppers. It\u2019s essential they span the entire digital purchase journey in every stage to inform and engage potential new vehicle shoppers. Our May webinar was packed with advice, insights and useful strategies from Cox Automotive experts on that very topic &#8211; how to empower and stay alongside shoppers during the purchase process. If you missed this engaging discussion, you can watch the replay here:&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Recording link: <a href=\"https:\/\/attendee.gotowebinar.com\/recording\/8013215877717150476\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/attendee.gotowebinar.com\/recording\/8013215877717150476<\/a>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With inventory and market disruptions continuing to tighten the in-market car shopping journey, OEMs in today\u2019s times have additional challenges when it comes to successfully reaching auto shoppers. It\u2019s essential they span the entire digital purchase journey in every stage&hellip;<\/p>\n","protected":false},"author":2590,"featured_media":12801,"template":"","categories":[1],"tags":[],"resource-format":[],"topic":[],"funnel-phase":[],"audience":[],"persona":[],"product":[],"program-series":[],"eligible-for-automation":[],"lifecycle-of-automotive":[],"brand":[],"class_list":["post-12963","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":false,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Successfully Reaching Auto Shoppers Along the Digital Journey - Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Successfully Reaching Auto Shoppers Along the Digital Journey - Advertising\" \/>\n<meta property=\"og:description\" content=\"With inventory and market disruptions continuing to tighten the in-market car shopping journey, OEMs in today\u2019s times have additional challenges when it comes to successfully reaching auto shoppers. It\u2019s essential they span the entire digital purchase journey in every stage&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"Advertising\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.coxautoinc.com\/advertising\/wp-content\/uploads\/sites\/38\/2023\/02\/Sizzle-Reel-Still1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1471\" \/>\n\t<meta property=\"og:image:height\" content=\"752\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/resources\\\/successfully-reaching-auto-shoppers-along-the-digital-journey\\\/\",\"url\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/resources\\\/successfully-reaching-auto-shoppers-along-the-digital-journey\\\/\",\"name\":\"Successfully Reaching Auto Shoppers Along the Digital Journey - Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/resources\\\/successfully-reaching-auto-shoppers-along-the-digital-journey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/resources\\\/successfully-reaching-auto-shoppers-along-the-digital-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/wp-content\\\/uploads\\\/sites\\\/38\\\/2023\\\/02\\\/Sizzle-Reel-Still1.jpg\",\"datePublished\":\"2022-05-27T14:17:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/resources\\\/successfully-reaching-auto-shoppers-along-the-digital-journey\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/resources\\\/successfully-reaching-auto-shoppers-along-the-digital-journey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/resources\\\/successfully-reaching-auto-shoppers-along-the-digital-journey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/wp-content\\\/uploads\\\/sites\\\/38\\\/2023\\\/02\\\/Sizzle-Reel-Still1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/wp-content\\\/uploads\\\/sites\\\/38\\\/2023\\\/02\\\/Sizzle-Reel-Still1.jpg\",\"width\":1471,\"height\":752},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/resources\\\/successfully-reaching-auto-shoppers-along-the-digital-journey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Successfully Reaching Auto Shoppers Along the Digital Journey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/#website\",\"url\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/\",\"name\":\"Advertising\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.coxautoinc.com\\\/advertising\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Successfully Reaching Auto Shoppers Along the Digital Journey - Advertising","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/","og_locale":"en_US","og_type":"article","og_title":"Successfully Reaching Auto Shoppers Along the Digital Journey - Advertising","og_description":"With inventory and market disruptions continuing to tighten the in-market car shopping journey, OEMs in today\u2019s times have additional challenges when it comes to successfully reaching auto shoppers. It\u2019s essential they span the entire digital purchase journey in every stage&hellip;","og_url":"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/","og_site_name":"Advertising","og_image":[{"width":1471,"height":752,"url":"https:\/\/www.coxautoinc.com\/advertising\/wp-content\/uploads\/sites\/38\/2023\/02\/Sizzle-Reel-Still1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/","url":"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/","name":"Successfully Reaching Auto Shoppers Along the Digital Journey - Advertising","isPartOf":{"@id":"https:\/\/www.coxautoinc.com\/advertising\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/#primaryimage"},"image":{"@id":"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.coxautoinc.com\/advertising\/wp-content\/uploads\/sites\/38\/2023\/02\/Sizzle-Reel-Still1.jpg","datePublished":"2022-05-27T14:17:52+00:00","breadcrumb":{"@id":"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/#primaryimage","url":"https:\/\/www.coxautoinc.com\/advertising\/wp-content\/uploads\/sites\/38\/2023\/02\/Sizzle-Reel-Still1.jpg","contentUrl":"https:\/\/www.coxautoinc.com\/advertising\/wp-content\/uploads\/sites\/38\/2023\/02\/Sizzle-Reel-Still1.jpg","width":1471,"height":752},{"@type":"BreadcrumbList","@id":"https:\/\/www.coxautoinc.com\/advertising\/resources\/successfully-reaching-auto-shoppers-along-the-digital-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.coxautoinc.com\/advertising\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.coxautoinc.com\/advertising\/resources\/"},{"@type":"ListItem","position":3,"name":"Successfully Reaching Auto Shoppers Along the Digital Journey"}]},{"@type":"WebSite","@id":"https:\/\/www.coxautoinc.com\/advertising\/#website","url":"https:\/\/www.coxautoinc.com\/advertising\/","name":"Advertising","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.coxautoinc.com\/advertising\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"reading_time":"1m Read","_links":{"self":[{"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/resource\/12963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/types\/resource"}],"author":[{"embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/users\/2590"}],"version-history":[{"count":0,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/resource\/12963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/media\/12801"}],"wp:attachment":[{"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/media?parent=12963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/categories?post=12963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/tags?post=12963"},{"taxonomy":"resource-format","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/resource-format?post=12963"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/topic?post=12963"},{"taxonomy":"funnel-phase","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/funnel-phase?post=12963"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/audience?post=12963"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/persona?post=12963"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/product?post=12963"},{"taxonomy":"program-series","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/program-series?post=12963"},{"taxonomy":"eligible-for-automation","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/eligible-for-automation?post=12963"},{"taxonomy":"lifecycle-of-automotive","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/lifecycle-of-automotive?post=12963"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/advertising\/wp-json\/wp\/v2\/brand?post=12963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}