{"id":14034,"date":"2025-09-24T15:55:26","date_gmt":"2025-09-24T15:55:26","guid":{"rendered":"https:\/\/kbb-autotrader-oem.com\/?p=14034"},"modified":"2026-11-09T09:53:29","modified_gmt":"2026-11-09T09:53:29","slug":"cox-automotive-gfk-content-influence-study","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/advertising\/resources\/cox-automotive-gfk-content-influence-study\/","title":{"rendered":"2025 Cox Automotive GfK Content Influence Study"},"content":{"rendered":"\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.coxautoinc.com\/advertising\/wp-content\/uploads\/sites\/38\/2025\/09\/2025-Cox-Automotive-GfK-Content-Influence-Study_One-Sheet.pdf\" type=\"application\/pdf\" style=\"width:100%;height:723px\" aria-label=\"Embed of 2025 Cox Automotive GfK Content Influence Study_One-Sheet.\"><\/object><a id=\"wp-block-file--media-c1287d30-16bb-4176-a4fe-a9fdbc666224\" href=\"https:\/\/www.coxautoinc.com\/advertising\/wp-content\/uploads\/sites\/38\/2025\/09\/2025-Cox-Automotive-GfK-Content-Influence-Study_One-Sheet.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">2025 Cox Automotive GfK Content Influence Study_One-Sheet<\/a><a href=\"https:\/\/www.coxautoinc.com\/advertising\/wp-content\/uploads\/sites\/38\/2025\/09\/2025-Cox-Automotive-GfK-Content-Influence-Study_One-Sheet.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-c1287d30-16bb-4176-a4fe-a9fdbc666224\">Download<\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Webinar Replay<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Smarter content wins. Watch the Automotive News session to see how strategic content approaches are&nbsp;driving&nbsp;earlier influence, building trust faster, and keeping brands top of&nbsp;mind longer\u2014insights that build on our one-sheet recap.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-global-blocks-vidyard\"><img decoding=\"async\" src=\"https:\/\/play.vidyard.com\/A1BzTFjXoAahTmKWHXnMWF.jpg\" class=\"vidyard-player-embed\" loading=\"lazy\" data-uuid=\"A1BzTFjXoAahTmKWHXnMWF\" data-v=\"4\" data-type=\"inline\"\/><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nearly every buyer now turns to content to build confidence, validate and narrow down their vehicle choices. Smarter content creates faster decisions, and our 2025 Cox Automotive Gfk Content Influence Study reveals which touchpoints move shoppers and where<br \/>\nmarketers can win attention and trust first.<\/p>\n","protected":false},"author":3271,"featured_media":14039,"template":"","categories":[13,1],"tags":[],"resource-format":[],"topic":[],"funnel-phase":[],"audience":[],"persona":[],"product":[],"program-series":[],"eligible-for-automation":[],"lifecycle-of-automotive":[],"brand":[],"class_list":["post-14034","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-research","category-uncategorized"],"acf":{"show_featured_image":true,"action_item_text":"","related_resources_manual":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2025 Cox Automotive GfK Content Influence Study - Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coxautoinc.com\/advertising\/resources\/cox-automotive-gfk-content-influence-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Cox Automotive GfK Content Influence Study - Advertising\" \/>\n<meta property=\"og:description\" content=\"Nearly every buyer now turns to content to build confidence, validate and narrow down their vehicle choices. 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