{"id":10055,"date":"2025-05-20T16:30:20","date_gmt":"2025-05-20T20:30:20","guid":{"rendered":"https:\/\/www.coxautoinc.com\/retail\/?post_type=resource&amp;p=10055"},"modified":"2025-05-20T16:30:20","modified_gmt":"2025-05-20T20:30:20","slug":"dealer-success-story-wickstrom-auto-group","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/deal-central\/resources\/dealer-success-story-wickstrom-auto-group\/","title":{"rendered":"Dealer Success Story: Wickstrom Auto Group\u00a0"},"content":{"rendered":"\n<p>Discover a more intelligent way to sell with Deal Central through the insights of Colin Wickstrom, Dealer Partner, from Wickstrom Auto Group. Learn how Deal Central enhances the customer experience by improving transparency, building trust, and empowering staff.&nbsp;&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cWhat&#8217;s been really impactful for me as a dealer and being around the business for 30 plus years is I&#8217;ve seen new salespeople that have very little training go through the entire Deal Central product with the customer. They walk up to the desk with the car sold, an F&amp;I product or two sold, and ready to send the customer on their way. I&#8217;ve never seen that before until now.&#8221;<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p>In this video, Colin explains how Deal Central helped Wickstrom Auto Group boost profitability and stay ahead of the competition by seamlessly integrating finance products into the deal process and leveraging data and insights.&nbsp;<\/p>\n\n\n\n<!-- The script tag should live in the head of your page if at all possible -->\n\n\n<!-- Put this wherever you would like your player to appear -->\n<img decoding=\"async\" style=\"width: 100%;margin: auto;max-width: 800px;max-height: 800px\" class=\"vidyard-player-embed\" src=\"https:\/\/play.vidyard.com\/vAKvt5S94V9DhDCXDhf2wK.jpg\" data-uuid=\"vAKvt5S94V9DhDCXDhf2wK\" data-v=\"4\" data-type=\"inline\" data-width=\"800\" data-height=\"800\" \/>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-layout-flex wp-container-core-buttons-is-layout-88221a16 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.coxautoinc.com\/retail\/deal-central\/\">Learn More About Deal Central<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Discover a more intelligent way to sell with Deal Central through the insights of Colin Wickstrom, Dealer Partner, from Wickstrom Auto Group. Learn how Deal Central enhances the customer experience by improving transparency, building trust, and empowering staff.&nbsp;&nbsp; \u201cWhat&#8217;s been really impactful for me as a dealer and being around the business for 30 plus<\/p>\n","protected":false},"author":1312,"featured_media":10136,"template":"","categories":[1],"tags":[],"resource-format":[],"topic":[],"resource-tags":[],"audience":[],"eligible-for-automation":[],"funnel-phase":[152],"lifecycle-of-automotive":[],"persona":[],"product":[],"program-series":[],"view":[],"date-of-release":[],"deal-central-feature":[],"class_list":["post-10055","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-uncategorized"],"acf":{"enable_gated_content_template":false,"gated_template_variation":"","form_image":null,"gravity_form_title":"","gravity_form_sub_title":"","gated_gravity_form":false,"button_text":"","button_link":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dealer Success Story: Wickstrom Auto Group\u00a0 - Deal Central<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coxautoinc.com\/deal-central\/resources\/dealer-success-story-wickstrom-auto-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dealer Success Story: Wickstrom Auto Group\u00a0 - Deal Central\" \/>\n<meta property=\"og:description\" content=\"Discover a more intelligent way to sell with Deal Central through the insights of Colin Wickstrom, Dealer Partner, from Wickstrom Auto Group. 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