{"id":12367,"date":"2026-07-21T21:31:39","date_gmt":"2026-07-21T21:31:39","guid":{"rendered":"https:\/\/www.coxautoinc.com\/deal-central\/?post_type=resource&#038;p=12367"},"modified":"2026-07-21T21:31:40","modified_gmt":"2026-07-21T21:31:40","slug":"deal-central-insider-july-2026","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/deal-central\/resources\/deal-central-insider-july-2026\/","title":{"rendered":"Deal Central Insider"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>Welcome to Deal Central Insider<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deal Central Insider is your quarterly source for industry insights, dealer success stories, practical tips, and product updates. Each issue highlights trends shaping the automotive retail landscape and shares ideas dealerships can use to create a more connected buying experience.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>In This Issue\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#meet-buyers-where-they-are\" type=\"internal\" id=\"#meet-buyers-where-they-are\">Meet Buyers Where They Are<\/a><\/li>\n\n\n\n<li><a href=\"#start-deals-earlier-create-momentum\">Start Deals Earlier. Create More Momentum.<\/a><\/li>\n\n\n\n<li><a href=\"#tip-of-the-quarter\">Tip of the Quarter<\/a><\/li>\n\n\n\n<li><a href=\"#dealer-spotlight-masano-auto-group\">Dealer Spotlight Masano Auto Group\u00a0<\/a><\/li>\n\n\n\n<li><a href=\"#whats-new-in-deal-central\">What\u2018s\u00a0New\u00a0at Deal Central<\/a><\/li>\n<\/ul>\n\n\n\n<div id=\"meet-buyers-where-they-are\" class=\"wp-block-group dc-scroll-target is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meet the Buyer Where They Are<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today\u2019s car buyer starts the deal long before they walk in.&nbsp;Data from&nbsp;<a href=\"https:\/\/www.coxautoinc.com\/deal-central\/resources\/car-buyer-journey-deal-desk\/\" target=\"_blank\" rel=\"noopener\">Cox Automotive\u2019s 2025 Car Buyer Journey Study<\/a>&nbsp;found that 63% of buyers say a blend of online and in-store, omnichannel, would be their ideal experience. Yet about half still complete the entire purchase in person. The opportunity sits in that gap: meet buyers where&nbsp;they\u2019re&nbsp;already shopping and bring them in ready to move.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Across more than 20 million leads, dealers using Deal Central are seeing exactly that&nbsp;pattern,&nbsp;deals starting earlier, buyers showing up more often, and paperwork moving faster.&nbsp;<\/p>\n<\/div>\n\n\n\n<div id=\"start-deals-earlier-create-momentum\" class=\"wp-block-group dc-scroll-target is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Start Deals Earlier. Create More Momentum.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Deal Central can help your dealership begin the deal conversation earlier in the buying journey. Instead of waiting until a customer arrives in the showroom, you can start building the deal while the customer is still researching, shopping, or communicating with the store.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why does that matter? Because when you create deals earlier,&nbsp;you\u2019re&nbsp;often better positioned to keep the process moving.&nbsp;<strong>Across more than 20 million leads<\/strong>, Deal Central dealers were more likely to have a deal in place before key milestones in the buying journey:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before first contact: 21.4% vs. 3.2%<\/li>\n\n\n\n<li>Between first contact and appointment: 12.4% vs. 2.0%<\/li>\n\n\n\n<li>Between appointment and showroom visit: 16.2% vs. 2.5%<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s&nbsp;not just that&nbsp;early deal creation is unique to Deal Central.&nbsp;It&#8217;s&nbsp;that Deal Central helps make it easier for&nbsp;your dealership&nbsp;to start the deal earlier and create momentum throughout the buying process.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\"><strong>Here\u2019s\u00a0What Early Deals Are Associated With<\/strong><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>More Showroom Visits, More Sales<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u00a0Leads with a deal created within a day reach a showroom visit about twice as often\u00a0 (11.4% vs. 5.6%). When a deal is created between first contact and the appointment,\u00a0 those leads convert to a showroom visit at 76% versus 52%, a 24% higher rate.\u00a0<\/li>\n\n\n\n<li>And when a deal is already in place before the showroom visit, conversion to sale runs 76% versus 49%, a 28% higher rate. Each early step tends to set up the\u00a0next.\u00a0<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Speed Through the Deal<\/strong>\n<ul class=\"wp-block-list\">\n<li>According to\u00a0Cox Automotive\u2019s 2025 study,\u00a0mostly-digital\u00a0buyers saved about 41 minutes at the dealership, with the most time saved on discussing and signing final paperwork. The same efficiency story, from the buyer\u2019s side.\u00a0<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<\/div>\n\n\n\n<div id=\"tip-of-the-quarter\" class=\"wp-block-group dc-scroll-target is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best Practices:\u00a0Put the Numbers on the Screen<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Creating momentum&nbsp;doesn&#8217;t&nbsp;require a complete&nbsp;process&nbsp;overhaul. Often,&nbsp;it&#8217;s&nbsp;the small habits&nbsp;that help keep customers engaged and deals moving forward. Here are a few practices we see successful Deal Central dealerships using every day:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Attach a deal to every touchpoint, even early in the shopping process.\u00a0<\/strong>Early deals are associated with\u00a0roughly 2x\u00a0more showroom visits.<\/li>\n\n\n\n<li><strong>Set up the deal before the test drive.\u00a0<\/strong>Have numbers ready when customers return so the conversation can keep moving.<\/li>\n\n\n\n<li><strong>Present options side-by-side on screen.\u00a0<\/strong>Showing lease and finance scenarios together helps create a transparent, collaborative experience for your customer.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div id=\"dealer-spotlight-masano-auto-group\" class=\"wp-block-group dc-scroll-target is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-h-5-font-size wp-block-paragraph\"><strong>DEALER SPOTLIGHT<\/strong>\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>MASANO AUTO GROUP: KEEP THE DEAL MOVING<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For&nbsp;Masano&nbsp;Auto Group, customer engagement starts with momentum. The dealership adopted Deal Central to reduce delays, streamline the deal process, and help customers spend less time waiting.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to Sales Manager Jeremy&nbsp;Denunzio, having the deal in one place helps the team spend less time tracking down information and more time helping customers move forward. In one example, a customer arrived on a Saturday afternoon and completed the purchase in just 45 minutes.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;Deal Central saves about 30 to 45 minutes of my time on every deal.&#8221;<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2014 Jeremy&nbsp;Denunzio, Sales Manager,&nbsp;Masano&nbsp;Auto Group&nbsp;&nbsp;&nbsp;<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">For dealer Johnny Masano, the value goes beyond efficiency. His focus is keeping customers engaged throughout the\u00a0buying\u00a0process. When conversations keep moving and customers can stay involved in the deal, the experience becomes better for everyone.\u00a0\u00a0<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;It&#8217;s very hard to be engaged for four hours straight when buying a car. Deal Central keeps the process moving.&#8221;<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u2014 Johnny Masano,&nbsp;Masano&nbsp;Auto Group<\/em>&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Every dealership has its own approach, but the goal is often the same: reduce friction, keep customers engaged, and move the deal forward.\u00a0That&#8217;s\u00a0the common thread\u00a0we&#8217;ll\u00a0continue exploring in future editions of Deal Central Insider.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.coxautoinc.com\/deal-central\/resources\/dealership-deal-efficiency-case-study\/\"><strong>Read\u00a0The\u00a0Masano\u00a0Case Study<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"whats-new-in-deal-central\" class=\"wp-block-group dc-scroll-target is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2018s\u00a0New\u00a0at Deal Central?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stay\u00a0up-to-date\u00a0with Dealer Release Notes\u00a0and the latest enhancements designed to keep your team productive and working efficiently.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.coxautoinc.com\/deal-central\/resources\/?rs-resource-format=release-note\">Read more<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-body-small-font-size wp-block-paragraph\"><em>Sources:<\/em>&nbsp;<\/p>\n\n\n\n<p class=\"has-body-small-font-size wp-block-paragraph\"><em>Based on aggregated data comparing Deal Central and non\u2013Deal Central leads.&nbsp;Results&nbsp;are correlational, not causal. Individual results may vary.<\/em>&nbsp;<\/p>\n\n\n\n<style data-wp-block-html=\"css\">\nhtml {\n    scroll-behavior: smooth;\n}\n\n.dc-scroll-target {\n    scroll-margin-top: 120px;\n}\n<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Insights, best practices, and dealer stories to help you create momentum throughout the buying journey.<\/p>\n","protected":false},"author":2484,"featured_media":12368,"template":"","categories":[],"tags":[],"resource-format":[118],"topic":[121,128,178,130,180,162],"resource-tags":[],"audience":[137],"eligible-for-automation":[],"funnel-phase":[152],"lifecycle-of-automotive":[],"persona":[],"product":[129],"program-series":[],"view":[],"date-of-release":[],"deal-central-feature":[],"class_list":["post-12367","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-format-blog","topic-best-practices","topic-customer-experience","topic-data-and-insights","topic-dealer-experience","topic-industry","topic-product","product-deal-central"],"acf":{"enable_gated_content_template":false,"gated_template_variation":"","form_image":null,"gravity_form_title":"","gravity_form_sub_title":"","gated_gravity_form":false,"button_text":"","button_link":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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