{"id":12543,"date":"2026-10-06T17:41:23","date_gmt":"2026-10-06T17:41:23","guid":{"rendered":"https:\/\/www.coxautoinc.com\/deal-central\/?post_type=resource&#038;p=12543"},"modified":"2026-10-06T17:41:24","modified_gmt":"2026-10-06T17:41:24","slug":"modernizing-the-deal-conversation-for-todays-buyer","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/deal-central\/resources\/modernizing-the-deal-conversation-for-todays-buyer\/","title":{"rendered":"Modernizing the Deal Conversation for Today\u2019s Buyer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">See how Jake Bower and the team at Ruxer Ford use Deal Central to give customers greater visibility into their options, continue negotiations beyond the showroom and keep deals moving at the customer&#8217;s pace.<\/p>\n\n\n\t\t<div class=\"wp-block-global-blocks-pdf-flipbook\" >\n\t\t\t<div id=\"flipbook-6ac9c8ae22484\" class=\"_df_book\" 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