Could you be selling faster, for more profit?
Deliver an irresistible online buying experience that helps you increase profitability and sales efficiency
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Our Digital Retailing solution gives shoppers the streamlined online shopping experience they want, in turn delivering the high-quality leads you need to help you drive more conversions and higher profits.
You don’t have to have the lowest prices. Or the best variety. You don’t even need the biggest selection. To succeed, all you have to be is the best seller. Nine out of 10 consumers are more likely to buy from a dealership that offers at least one component of digital retailing.4
Cox Automotive Digital Retailing has everything you need to jump-start the shopping and deal-making process online.
Personal connections can happen online. You just have to be there when they need you. Shoppers who use our Digital Retailing tool are 2.5X more likely to submit a detailed lead form to you.1
That’s because you’ve given them the means to configure realistic buying scenarios based on their unique conditions and preferences. It’s the relationship-builder that drives shoppers to you.
Think about how much time you spend following up on leads. High-quality leads are the backbone of every thriving dealership. They determine how quickly and effortlessly you can convert them to profitable sales. On average, leads generated by our Digital Retailing solution convert at 1.5X the rate of other internet leads.2
Deals closed from Digital Retailing leads generate up to 29% higher gross profits.3 That’s because shoppers get the process they want, while you’re able to configure deal structuring that helps you increase close rates, improve profitability and generate more F&I sales – all while lowering time and cost per vehicle sold.
Provide the same digital retailing experience across Autotrader, Dealer.com and KBB.com inventory within a guided shopping process. This aligns the same payment estimates across all inventory listings.
Learn how you can accelerate your sales. Demo Digital Retailing today!
Demo the industry-leading Digital Retailing Solution
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1) Dealer.com hosted websites (July-Dec 2018); Comparison of visits with digital retailing activities to those without.
2) Cox Automotive Accelerate platform Close Rate and Profit Analysis (Aug 2018-Jan 2019); sold leads from Digital Retailing compared to other Cox Automotive leads excludes active leads (open opportunities not lost or sold).
3) Cox Automotive Accelerate platform Close Rate and Profit Analysis (Aug 2018-Jan 2019); gross profits compared to other Cox Automotive leads.
4) Cox Automotive Car Buyer Journey Study 2018.
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