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Digital Retailing Homepage - Cox Automotive Inc.

Could you be selling faster, for more profit?

Deliver an irresistible online buying experience that helps you increase profitability and sales efficiency.

Cox Automotive Digital Retailing drives highly-qualified leads

Our digital retailing solution gives shoppers a streamlined online shopping experience they want, in turn delivering the high-quality leads you need to help drive more conversions and higher profits.

It's this simple.
Better leads = Higher profits

The experience shoppers want

You don’t have to have the lowest prices. Or the best variety. You don’t even need the biggest selection. To succeed, all you have to be is the best seller. Nine out of 10 consumers are more likely to buy from a dealership that offers at least one component of digital retailing.4

Cox Automotive Digital Retailing has everything you need to jump-start the shopping and deal-making process online.

Relationship-building just like in-store — only it's online

Personal connections can happen online. You just have to be there when they need you. Shoppers who use our digital retailing tool are 3X more likely to submit a detailed lead form to you.1

That’s because you’ve given them the means to configure realistic buying scenarios based on their unique conditions and preferences. It’s the relationship-builder that drives shoppers to you.

The high-quality leads you need

Think about how much time you spend following up on leads. High-quality leads are the backbone of every thriving dealership. The quality of leads determines how quickly and effortlessly you can convert them to profitable sales. On average, leads generated by our digital retailing solution convert at 1.5X the rate of other internet leads.2

Consistent omni-channel digital retailing experience

Consumers enjoy a guided shopping experience across Autotrader, Dealer.com and KBB that aligns the same payment estimates across all of your inventory listings.

Performance Management to set you up for success

Harness the full benefits of your digital retailing solution with your Performance Manager, who will get you up and going faster and with fewer hiccups. With in-store training, quarterly business reviews and ongoing best practices, you’ll be set up for success.

Learn how to accelerate your sales

Demo Digital Retailing today!

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1) Dealer.com hosted websites (July-Dec 2018); Comparison of visits with digital retailing activities to those without.
2) Cox Automotive Accelerate platform Close Rate and Profit Analysis (Aug 2018-Jan 2019); sold leads from Digital Retailing compared to other Cox Automotive leads excludes active leads (open opportunities not lost or sold).
3) Cox Automotive Accelerate platform Close Rate and Profit Analysis (Aug 2018-Jan 2019); gross profits compared to other Cox Automotive leads.
4) Cox Automotive Car Buyer Journey Study 2018.

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