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Digital Retailing - How it Works - Cox Automotive Inc.

The user experience that drives more business

Simple, effective and seamless.

Check out all the legwork shoppers could be doing for you

And what’s even better? They love doing it. They can set payment terms, add F&I products, apply for and be approved for credit, and reserve the vehicle – all online. So your sales team can shift their focus to the in-store sales experience. A win-win for everyone.

Shopper Features

Start deals online with consistent pricing and monthly payment options across listings on Autotrader and Kelley Blue Book.

  • Incentive and rebate data, personalized shopper selections for conditional programs (e.g., military & loyalty cash)
  • Taxes and Fees adjusted based on zip code

Quotes can be customized using OEM and dealer incentives, as well as applicable taxes and fees.

  • Capture trade-in details and provide trade-in price.
  • Reduce the friction of negotiating trade-in values with the industry’s most trusted offer resource.

Display deal terms clearly and enable shoppers to self-close by accepting the deal terms online.

WATCH HOW EASY DIGITAL RETAILING CAN BE

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Start deals online with consistent pricing and monthly payment options across listings on Autotrader and Kelley Blue Book.

  • Incentive and rebate data, personalized shopper selections for conditional programs (e.g., military & loyalty cash)
  • Taxes and Fees adjusted based on zip code

Quotes can be customized using OEM and dealer incentives, as well as applicable taxes and fees.

  • Capture trade-in details and provide trade-in price.
  • Reduce the friction of negotiating trade-in values with the industry’s most trusted offer resource.

Display deal terms clearly and enable shoppers to self-close by accepting the deal terms online.

Show F&I products online and give consumers the ability to see how to factor those costs into their monthly payments, so they’ll be more open to adding them in.

  • Access to the most extensive network of product providers with engaging content and videos, dealer-specific retail pricing, and real monthly payments.
  • 83% of shoppers are interested in learning about F&I products before entering the dealership.

The quick, easy and secure way to receive and capture consumer credit information and enable pre-qualification options.

  • Display deal terms clearly and let shoppers close themselves by accepting the deal terms online.
  • Take deposits by credit card, give consumers the commitment of a reserved vehicle with a scheduled appointment.

Shoppers and dealers can easily communicate by text message, email or phone during checkout while finalizing deals.

Instantly connect with customers within the Digital Retailing workflow using the LivePerson Automotive messaging platform.2 Regardless of where consumers start, manage communications from the same platform across Autotrader, KBB.com or the dealer website.

Shoppers’ 6-step process

We continue to work with you to optimize your results

Our consultants will review your digital retailing tool at your dealership with your team. Then, we’ll work with you on deal-making strategies that help drive more sales including:

  • Best practices for how to work the tool into your sales process and set new goals
  • Marketing and branding strategies to help you stand out from the competition
  • Proven retail workflow tips to increase profit
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Get in the know

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Podcast: Mo Zahabi Walks Us Through Cox Automotive’s Digital Retailing Platform

Best Practices

Digital Retail Roundup Issue #1

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Digital Retail Roundup Issue #2

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Digital Retail Roundup Issue #3

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Learn how to accelerate your sales

Demo Digital Retailing today!

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