1 min read

Best Practices For Reducing Breakage In Ecommerce Orders

Whether cash or financed deals, not all ecommerce orders result in successful transactions. Breakage can throw off your goals and disrupt your operations, but there are certain steps you can take to reduce breakage in your ecommerce orders. From credit tier behavior, expanding lender coverage, and taking advantage of Finance Automation, these best practices will help you optimize your operations to increase consumer coverage and create… Read Article
8 min read

Increasing Ecommerce Readiness For Ultimate Customer Confidence

In the first installment of our two-part ecommerce blog series, we examined the overarching focus areas that dealers must prioritize to be successful in embracing automotive ecommerce. Let’s take a closer look at what dealers can do today to better position themselves for ecommerce success.  The process of purchasing a car online can be daunting for consumers. This is a huge financial decision that involves emotion, research (According… Read Article
4 min read

Ecommerce Best Practices: Inventory and Pricing 

Maximizing Margins with Ecommerce Trade-ins and Direct Acquisition Ecommerce gives you the opportunity to unlock new markets of shoppers and vehicles to help you succeed in an ever-changing supply-and-demand market. But it’s vital to build a strategy and consistent processes around trade-ins and acquisitions. You strategy should help set consumer expectations, deliver an easy online experience, and build trust and confidence that can strengthen your brand.… Read Article
7 min read

Where Is Automotive Ecommerce Today? 

The idea of consumers buying their vehicle completely online used to sound like a crazy idea, right? As the automotive industry has evolved—and quite frankly online shopping in general—the desire and capability to buy vehicles completely online has taken the automotive industry by storm. Let’s take Mark. He saw an ad for his dream car, started searching online and found it at his local Honda dealer website. After he personalized his payment, he was able to start the financing process, provided required personal documents, signed a contract, and now his dream car is being delivered to his front door. All this is being done in… Read Article
1 min read

Digital Dealer 2023 Recap

Providing a great consumer experience to car buyers is not a one-size-fits-all approach. Car buyers have a variety of needs and shopping preferences. The end-to-end online journey is only one option. The ability to unlock new opportunities within automotive retailing and ecommerce will provide dealers with new ways to meet evolving shopper expectations, create time-saving efficiencies, and face the headwinds of the economy. Paulo da Silva,… Read Article
4 min read

Optimizing Inventory and Pricing with Ecommerce Data

Inventory Reporting Best Practices The most visible function of an ecommerce solution is to enable online transactions for vehicle buyers. However, ecommerce solutions also allow for data collection and reporting that can provide extremely valuable insights over time for retailers regarding their inventory mix, optimization and vehicle pricing that will help them achieve their goals. Using various reporting tools within the ecommerce solution, retailers can develop… Read Article