Providing a great consumer experience to car buyers is not a one-size-fits-all approach. Car buyers have a variety of needs and shopping preferences. The end-to-end online journey is only one option. The ability to unlock new opportunities within automotive retailing and ecommerce will provide dealers with new ways to meet evolving shopper expectations, create time-saving efficiencies, and face the headwinds of the economy. Paulo da Silva, VP Ecommerce Operations and Jade Terreberry, Sr. Director Strategic Planning present best practices on how to leverage existing sales strategies and brand loyalty to add new sales channels and marketplaces to drive incremental deals beyond a dealership’s local markets – all fueled by digital-first audiences.
Ecommerce Best Practices and Insights