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       |      Feb. 14–17     |      BOOTH #2536 Central Hall

See what’s coming from Autotrader in 2020 at NADA

Maximize your sales effectiveness and ensure quality traffic and leads with new Autotrader products and enhancements.

From a refreshed VDP with enhanced ways to communicate with shoppers to new tools ensuring vehicle-detail accuracy for your inventory, plus a fresh set of new display-advertising products, find out how we’re making the experience with Autotrader simpler than ever for you and your shoppers.

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Expose your inventory to buyers on Autotrader and KBB.com through relevant and data-driven personalization that drives a high-quality audience that converts into high-quality leads.

New features to amplify the impact of your inventory and ability to reach even more shoppers through Autotrader listings.
  • New VDP layout to enhance vehicle data and merchandising and featuring a scrolling CTA for increased engagement
  • Chat & Text updates provide managed services and provider expansion for ease of use, coupled with second-chance lead opportunities
  • Market Extension is now more robust with improved filtering and messaging for vehicles
  • List Assist is a new tool that automatically populates listings with VIN-level data at the upload process, ensuring an accurate level of vehicle detail
Boost inventory exposure and tailor your display advertising efforts with new products
  • Advanced Ads now available with any listings package and features more customized options to drive high-impact inventory advertising
  • eLot, targets real-time shoppers during their valuation and search journeys across KBB.com and Autotrader to display the most relevant inventory available

nVision, a new real-time and robust analytics platform, included for free to all dealers, provides transparent and actionable insights to effectively manage the impact and performance of Autotrader inventory.

Bridges the gap from online to offline, allowing consumers to pencil deals online – increasing the quality of your leads and helping you earn more gross profit per deal.

Sign up for as many topics as you want, and let’s get the conversation started!

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Please drop by the Cox Automotive village in the Central Hall for an in-person demo. We look forward to meeting with you! Plus, don’t miss the top-notch sessions and workshops from Cox Automotive industry leaders. Check out the full lineup and more on our NADA 2020 Hub.

1. Cox Automotive Product Analytics, Autotrader digital retailing Close rate vs. non-digital retailing leads as of September 2018; excludes active leads

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