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Marketing - Cox Automotive Experience

Marketing

Convert marketing spend into sales.

A successful marketing strategy will connect you with more car buyers, anytime, anywhere. We have combined innovate tools and platforms to help you build a complete marketing strategy from first click to final deal.

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Dealercom

Connected Video Advertising

Enables dealers and OEMs (Tier 1 and Tier 2) to hyper- target in-market shoppers watching connected
television or over-the-top content across any device or network. 

Book a demo with Dealer.com

Book a demo with Autotrader

Autotrader MyWallet

My Wallet provides consumers with the ability to understand the key components of the deal and their
associated budget by providing a centralized place to personalize their deal terms and calculate their
budget across all vehicles of interest.

Book a demo with Autotrader

Kelly Bluebook

Autotrader and Kelley Blue Book Market Extension Essential

Autotrader and Kelley Blue Book’s new Market Extension suite presents relevant inventory in front of shoppers in surrounding areas when their searches on Autotrader and KBB.com produce limited results.

Book a demo with Autotrader

Book a demo with Kelly Blue Book

 
VinSolutions

Automotive Marketing Platform (AMP) Advertising Integration 

Leverages consumer sales and service activity along with Vin Solutions communications preferences to personalize content to consumers from dealers.

Book a demo with VinSolutions

AutotraderKelly Blue Book

nVision - Analyze Market

Autotrader and Kelley Blue Book Analyze Markets provides dealers with a comparison of key performance values (share of listings, share of searches, share of VDPs), to anonymized dealers within my market by aggregating performance activity on all dealers, with listings on Autotrader.

Book a demo with Autotrader

Book a demo with Kelley Blue Book

AutotraderKelly Blue Book

nVision - Audience Explore

Autotrader and Kelley Blue Book Audience Explorer provides dealers with visibility into the audience size and insights for surrounding markets from my dealership by integrating insights from the CADS Consumer Insights capability and
displaying within the nVision Platform.

Book a demo with Autotrader

Book a demo with Kelley Blue Book