The 2016 Car Buyer Journey Study has revealed new insights about the prevalence of online shopping, the relative importance of various Internet resources and the use of multiple devices during the car-buying process. The study also provides details about how car buyers consider a variety of makes/models and purchase options as they shop, and examines what consumers like and dislike the most about the car-buying process.
Time spent getting a vehicle
Car buyers spend 59% of the total time spent getting a vehicle researching & shopping online. See the full brochure to learn more about this and the entire purchase process of actual car buyers.
ABOUT THIS STUDY
The 2016 Car Buyer Journey, commissioned by Cox Automotive through IHS Automotive, was conducted to gain an understanding of consumer car-shopping behavior and perception of the dealer experience. A total of 2,131 car buyers (1,283 New and 848 Used) who purchased a vehicle within the 3 months between March and May of 2015 completed a survey.
