By 2019, 10 percent of vehicle purchases could be online. But to make digital retailing viable, dealers must learn how to sell the entire deal online, including F&I products.
That’s according to Cox Automotive COO Mark O’Neil, a longtime advocate for online auto sales. O’Neil told Automotive News that dealers must have a holistic approach to presenting F&I products online, clearly laying out what they do and how the consumer can benefit from them.
