Cox Automotive Inc.
7 min read
A Fresh Focus on Fixed Ops Is Paying Off 01/16/2019 Vehicle sales are now contributing less to dealership profit and fixed ops is contributing more. Today, fixed ops comprises 49% of dealership gross profit.1 The service department is also critical to retention and repeat sales. In fact, 74% of car buyers who had their vehicle serviced by the dealership of purchase said they were likely to return there to purchase their next vehicle, while only 35%… Read Article
Fixed Ops Dealership Experience Research Fixed Ops
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Fixed Ops 11/06/2017 When it comes to maintenance and repair services, dealers are leaving money on the table. In this video, Isabelle Helms, Vice President of Research & Market Intelligence at Cox Automotive, shares the revenue opportunity with fixed ops and what dealers can do to capture more of this potentially lucrative market. Check out all of the Top 10 Trend videos to learn more: Millennials Affordability Autonomous Vehicles Used Car… Read Article
Fixed Ops Research Fixed Ops Market Insights Economy & Trends
2 min read
Service 10/18/2017 When it comes to maintenance and repair services, dealerships are leaving money on the table.  Despite being known for their knowledgeable and skilled technicians, dealers only capture 30% of service visits a year.  Dealerships must more effectively “sell” their service department.  Ultimately, a strong maintenance and repair customer service experience can lead to future sales and referral business. $ B spent on service Consumers spend $99… Read Article
Fixed Ops Research infographic Fixed Ops Market Insights Economy & Trends
10 min read
Maintenance & Repair Study 03/23/2016 According to a new study, dealerships are leaving money on the table when it comes to maintenance and repair services. In fact, only 30% of total service visits occur at a dealership. The reasons why dealerships are not capturing more of this $99 billion market fall into five main categories: 1) Value Perception 2) Awareness 3) Customer Experience 4) Warranty/Service Contract Expiration 5) Location/Convenience Find out… Read Article
Fixed Ops Dealership Experience Research Fixed Ops