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This Week in Car Buying: Ford Ranger appearance packages hot; Subaru offers CPO incentive; Hyundai offers student loan deal; Sales soften, transaction prices up

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Kelley Blue Book’s Senior Managing Editor Matt DeLorenzo writes This Week in Car Buying, a weekly column on KBB.com. In this week’s article, Matt highlights the 2019 Ford Ranger. Ford has a hit on its hands with new appearance packages. In fact, two-thirds of all Rangers sold have appearance packages to differentiate them from stock models. While Subaru may have some of the lowest incentives by manufacturers on new vehicles, it has begun to push a low interest rate program on its certified pre-owned models. Speaking of incentives, Hyundai is trying to make getting into a new Hyundai easier for debt-saddled students. Its new Student Assurance program will give qualified buyers up to $900 to apply toward their student loans. However, these two interesting incentives are not an indication that softer sales in the new vehicle market are creating pressure to push incentives as manufacturers look for ways to align supplies with actual demand. Even though sales are soft, transaction prices remain firm, according to Kelley Blue Book.

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