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This Week in Car Buying: Ford Fusion Here into 2021, Transaction Prices Up, Hertz Launches Subscription Pilot, Dealer Group Launches Online Sales App

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Kelley Blue Book’s Senior Managing Editor Matt DeLorenzo writes This Week in Car Buying, a weekly column on KBB.com. In this week’s article, Matt reports on Ford extending Fusion production into 2020 and possibly into 2021. Meanwhile, the average transaction prices (ATP) of vehicles continue to climb on a year-over-year basis according to Kelley Blue Book data while moderating month-to-month. The estimated ATP for a light vehicle for May was $37,185, up $1,320 or 3.7 percent from 2018. With its expertise in daily rental and leasing, it was only a matter of time before Hertz Corp. would begin testing the waters with a subscription plan. The company announced it is launching Hertz My Car in Atlanta and Austin promising access to a wide fleet of sedans, crossover SUVs and trucks through a monthly all-inclusive subscription. One of the nation’s largest dealer group launched a national program that allows consumers to shop and buy vehicles from the chain’s inventory online. Group 1 Automotive, which has 116 dealerships across the country introduced its new program called AcceleRide.

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