KBB Archives - NADA 2026 Event

Kelley Blue Book is spotlighting its Instant Cash Offer solutions to help you win more inventory, faster. By connecting with transaction-ready shoppers on KBB.com and Autotrader.com, you can source vehicles more efficiently and transform your acquisition strategy for long-term success.

Kelley Blue Book will be featured at the Cox Automotive booths inside the Las Vegas Convention Center.

Enhancements to Instant Cash Offer solutions designed to help you source quality with inventory with even more speed, confidence, and control. Coming Soon:

Improved Service Drive Engagement to convert loyal service customers into inventory wins
AI-powered exterior damage detection based on consumer photos
A new add-on that will enable you to scale your acquisition strategy flexibly– without a long-term commitment

Yes! Use the form on this page to book a personalized demo.

Attendees can unlock exclusive offers and get a first look at new tools by visiting the Kelley Blue Book booth or registering for a demo online.

Autotrader and ICO reps will be available at the booth to consult with you about your current performance, goals, answer questions, provide demos, and guide you through new features.

Yes, Jessica Stafford, Senior Vice President of Consumer Solutions at Cox Automotive, and Derek Hansen, Vice President of Operations at vAuto, will lead a workshop, Master Digital Leadership: Defeat Disruption, Drive Value on Wednesday, February 4, 12:30 – 1:15 PM CT.

Also, Adam George, Director, Operations Management at Cox Automotive and Stephanie Valdez Streaty. Director of Industry Insights at Cox Automotive will share strategies to help dealers prepare today for an electrified tomorrow on Thursday, February 5, 12:15 – 12:35 PM CT

In addition, speakers will appear on the Cox Automotive stage throughout the Expo.

Wednesday, February 4 — 10am-5pm
Thursday, February 5 — 8:30am-5pm
Friday, February 6 — 8:30am-12:30pm

No, sign up now for a sneak peek of available innovations and select to demo before NADA.