{"id":107120,"date":"2025-10-10T07:28:52","date_gmt":"2025-10-10T11:28:52","guid":{"rendered":"https:\/\/www.coxautoinc.com\/nada\/?p=107120"},"modified":"2026-01-13T16:36:43","modified_gmt":"2026-01-13T21:36:43","slug":"master-digital-leadership-defeat-disruption-drive-value","status":"publish","type":"post","link":"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/","title":{"rendered":"Master Digital Leadership: Defeat Disruption, Drive Value"},"content":{"rendered":"\n<p>Discover how dealers can disrupt the disruptors to deliver a best-in-class customer experience. Examine best practices on how dealers can use data and technology to reduce online-to-showroom gaps, optimize inventory, and elevate the customer experience. Learn practical steps to transform your dealership and capture the lifetime value of every customer giving you the competitive edge in an evolving marketplace.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how dealers can disrupt the disruptors to deliver a best-in-class customer experience. Examine best practices on how dealers can use data and technology to reduce online-to-showroom gaps, optimize inventory, and elevate the customer experience. Learn practical steps to transform your dealership and capture the lifetime value of every customer giving you the competitive edge in an evolving marketplace.<\/p>\n","protected":false},"author":186,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-107120","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":{"testimonial_desktop_featured_image":107121,"dealership_description":"","people":[{"person_profile":false,"person_name":"Jessica Stafford","person_designation":"Sr. Director of Strategic Planning","person_company":"","person_linkedin":"","person_biography":""},{"person_profile":false,"person_name":"Derek Hansen","person_designation":"SVP, Dealer, Lender and Inventory Management Solutions","person_company":"","person_linkedin":"","person_biography":""}],"calender_url":"","session_date":"Wednesday, Feb. 4, 2026","session_start_time":"12:30 pm","session_end_time":"1:15 pm","location":"W311  Workshop Session","video_url":"","overlay":false,"social":false,"popup_title":"","disable_people_modal":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Master Digital Leadership: Defeat Disruption, Drive Value - NADA 2026 Event - Cox Automotive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master Digital Leadership: Defeat Disruption, Drive Value - NADA 2026 Event - Cox Automotive\" \/>\n<meta property=\"og:description\" content=\"Discover how dealers can disrupt the disruptors to deliver a best-in-class customer experience. Examine best practices on how dealers can use data and technology to reduce online-to-showroom gaps, optimize inventory, and elevate the customer experience. Learn practical steps to transform your dealership and capture the lifetime value of every customer giving you the competitive edge in an evolving marketplace.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/\" \/>\n<meta property=\"og:site_name\" content=\"NADA 2026 Event - Cox Automotive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CoxAutoInc\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-10T11:28:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-13T21:36:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.coxautoinc.com\/nada\/wp-content\/uploads\/sites\/27\/2025\/10\/SCR-20251024-seiy.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1599\" \/>\n\t<meta property=\"og:image:height\" content=\"674\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"snehapatil\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CoxAutomotive\" \/>\n<meta name=\"twitter:site\" content=\"@CoxAutomotive\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"snehapatil\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/\"},\"author\":{\"name\":\"snehapatil\",\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/#\/schema\/person\/880827606d0d9ef97a913a030fa9b33e\"},\"headline\":\"Master Digital Leadership: Defeat Disruption, Drive Value\",\"datePublished\":\"2025-10-10T11:28:52+00:00\",\"dateModified\":\"2026-01-13T21:36:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/\"},\"wordCount\":66,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/#organization\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/\",\"url\":\"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/\",\"name\":\"Master Digital Leadership: Defeat Disruption, Drive Value - NADA 2026 Event - Cox Automotive\",\"isPartOf\":{\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/#website\"},\"datePublished\":\"2025-10-10T11:28:52+00:00\",\"dateModified\":\"2026-01-13T21:36:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.coxautoinc.com\/nada\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Master Digital Leadership: Defeat Disruption, Drive Value\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/#website\",\"url\":\"https:\/\/www.coxautoinc.com\/nada\/\",\"name\":\"NADA 2026 Event - Cox Automotive\",\"description\":\"Join us at NADA 2026\",\"publisher\":{\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.coxautoinc.com\/nada\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/#organization\",\"name\":\"Cox Automotive Inc.\",\"url\":\"https:\/\/www.coxautoinc.com\/nada\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.coxautoinc.com\/nada\/wp-content\/uploads\/sites\/27\/2023\/10\/NADA2024-Social-image.png\",\"contentUrl\":\"https:\/\/www.coxautoinc.com\/nada\/wp-content\/uploads\/sites\/27\/2023\/10\/NADA2024-Social-image.png\",\"width\":1200,\"height\":630,\"caption\":\"Cox Automotive Inc.\"},\"image\":{\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/CoxAutoInc\/\",\"https:\/\/x.com\/CoxAutomotive\",\"https:\/\/www.linkedin.com\/company\/cox-automotive-inc-\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.coxautoinc.com\/nada\/#\/schema\/person\/880827606d0d9ef97a913a030fa9b33e\",\"name\":\"snehapatil\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/82db751181bcf98276f513d03a4c9ebc31738e94310f5738ef1a0e145542ea17?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/82db751181bcf98276f513d03a4c9ebc31738e94310f5738ef1a0e145542ea17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/82db751181bcf98276f513d03a4c9ebc31738e94310f5738ef1a0e145542ea17?s=96&d=mm&r=g\",\"caption\":\"snehapatil\"},\"url\":\"https:\/\/www.coxautoinc.com\/nada\/resources\/author\/snehapatil\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Master Digital Leadership: Defeat Disruption, Drive Value - NADA 2026 Event - Cox Automotive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/","og_locale":"en_US","og_type":"article","og_title":"Master Digital Leadership: Defeat Disruption, Drive Value - NADA 2026 Event - Cox Automotive","og_description":"Discover how dealers can disrupt the disruptors to deliver a best-in-class customer experience. Examine best practices on how dealers can use data and technology to reduce online-to-showroom gaps, optimize inventory, and elevate the customer experience. Learn practical steps to transform your dealership and capture the lifetime value of every customer giving you the competitive edge in an evolving marketplace.","og_url":"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/","og_site_name":"NADA 2026 Event - Cox Automotive","article_publisher":"https:\/\/www.facebook.com\/CoxAutoInc\/","article_published_time":"2025-10-10T11:28:52+00:00","article_modified_time":"2026-01-13T21:36:43+00:00","og_image":[{"width":1599,"height":674,"url":"https:\/\/www.coxautoinc.com\/nada\/wp-content\/uploads\/sites\/27\/2025\/10\/SCR-20251024-seiy.jpeg","type":"image\/jpeg"}],"author":"snehapatil","twitter_card":"summary_large_image","twitter_creator":"@CoxAutomotive","twitter_site":"@CoxAutomotive","twitter_misc":{"Written by":"snehapatil","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/#article","isPartOf":{"@id":"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/"},"author":{"name":"snehapatil","@id":"https:\/\/www.coxautoinc.com\/nada\/#\/schema\/person\/880827606d0d9ef97a913a030fa9b33e"},"headline":"Master Digital Leadership: Defeat Disruption, Drive Value","datePublished":"2025-10-10T11:28:52+00:00","dateModified":"2026-01-13T21:36:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/"},"wordCount":66,"commentCount":0,"publisher":{"@id":"https:\/\/www.coxautoinc.com\/nada\/#organization"},"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/","url":"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/","name":"Master Digital Leadership: Defeat Disruption, Drive Value - NADA 2026 Event - Cox Automotive","isPartOf":{"@id":"https:\/\/www.coxautoinc.com\/nada\/#website"},"datePublished":"2025-10-10T11:28:52+00:00","dateModified":"2026-01-13T21:36:43+00:00","breadcrumb":{"@id":"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.coxautoinc.com\/nada\/resources\/master-digital-leadership-defeat-disruption-drive-value\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.coxautoinc.com\/nada\/"},{"@type":"ListItem","position":2,"name":"Master Digital Leadership: Defeat Disruption, Drive Value"}]},{"@type":"WebSite","@id":"https:\/\/www.coxautoinc.com\/nada\/#website","url":"https:\/\/www.coxautoinc.com\/nada\/","name":"NADA 2026 Event - Cox Automotive","description":"Join us at NADA 2026","publisher":{"@id":"https:\/\/www.coxautoinc.com\/nada\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.coxautoinc.com\/nada\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.coxautoinc.com\/nada\/#organization","name":"Cox Automotive Inc.","url":"https:\/\/www.coxautoinc.com\/nada\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.coxautoinc.com\/nada\/#\/schema\/logo\/image\/","url":"https:\/\/www.coxautoinc.com\/nada\/wp-content\/uploads\/sites\/27\/2023\/10\/NADA2024-Social-image.png","contentUrl":"https:\/\/www.coxautoinc.com\/nada\/wp-content\/uploads\/sites\/27\/2023\/10\/NADA2024-Social-image.png","width":1200,"height":630,"caption":"Cox Automotive Inc."},"image":{"@id":"https:\/\/www.coxautoinc.com\/nada\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/CoxAutoInc\/","https:\/\/x.com\/CoxAutomotive","https:\/\/www.linkedin.com\/company\/cox-automotive-inc-\/"]},{"@type":"Person","@id":"https:\/\/www.coxautoinc.com\/nada\/#\/schema\/person\/880827606d0d9ef97a913a030fa9b33e","name":"snehapatil","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/82db751181bcf98276f513d03a4c9ebc31738e94310f5738ef1a0e145542ea17?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/82db751181bcf98276f513d03a4c9ebc31738e94310f5738ef1a0e145542ea17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/82db751181bcf98276f513d03a4c9ebc31738e94310f5738ef1a0e145542ea17?s=96&d=mm&r=g","caption":"snehapatil"},"url":"https:\/\/www.coxautoinc.com\/nada\/resources\/author\/snehapatil\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.coxautoinc.com\/nada\/wp-json\/wp\/v2\/posts\/107120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.coxautoinc.com\/nada\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.coxautoinc.com\/nada\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.coxautoinc.com\/nada\/wp-json\/wp\/v2\/users\/186"}],"replies":[{"embeddable":true,"href":"https:\/\/www.coxautoinc.com\/nada\/wp-json\/wp\/v2\/comments?post=107120"}],"version-history":[{"count":3,"href":"https:\/\/www.coxautoinc.com\/nada\/wp-json\/wp\/v2\/posts\/107120\/revisions"}],"predecessor-version":[{"id":109302,"href":"https:\/\/www.coxautoinc.com\/nada\/wp-json\/wp\/v2\/posts\/107120\/revisions\/109302"}],"wp:attachment":[{"href":"https:\/\/www.coxautoinc.com\/nada\/wp-json\/wp\/v2\/media?parent=107120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/nada\/wp-json\/wp\/v2\/categories?post=107120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.coxautoinc.com\/nada\/wp-json\/wp\/v2\/tags?post=107120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}