The Relevance Revolution:
Data and the Auto Industry (Distinguished Speaker Series)
Speaker: Mark O’Neil, Executive Vice President and Chief Operating Officer
When: Sunday, 3/25/2018, 10:45 am – 11:45 am
Where: Room N115 – 117
Every industry is determining how data will transform or disrupt traditional business models, and dealers are no different. Whether it’s Big Data or hyper-local targeting, new analytics and data-backed solutions can influence the effectiveness and efficiency of the entire dealership. How can we use what we know about prices and preferences to make vehicle acquisition smarter and easier? Can we bring the right data together to answer burning questions like advertising attribution? Is there a logarithm that could spit out unique VIN-level sales prices for each shopper? Dealers can use data to stock more relevant inventory, serve up more relevant marketing, suggest more relevant deal terms and send out more relevant service reminders. Intuitive options and smart recommendations for consumers will turn into faster sales and higher gross.
Press Conference: Unveiling the All-New Cox Automotive 2018 Used Car Market Report
When: Friday, 3/23/2018, 12:00 pm PST
For details about attending, watch our Facebook Live stream or contact:
Michelle Krebs, Executive Analyst, Autotrader
Mark Schirmer, Senior Manager, Public Relations
The Cox Automotive Used Car Market Report and Outlook has been reinvented and expanded beyond the well-known Manheim Used Car Market Report.
The 2018 report maintains the decades-long tradition of packing its pages with exhaustive data, smart insights and keen observations about the industry, with an careful eye on the future. It analyzes data and trends from 2017, which was another good year for the industry, and examines how 2017 set the industry up for the year ahead, which is expected to see higher used-car sales, another minor dip in new-car sales and some strengthening headwinds, including technological advances and evolving consumer expectations.
The 2018 Cox Automotive Used Car Market Report and Outlook pulls together data and insight from every corner of Cox Automotive. Combined with years of experience and millions of touch points with clients, the report offers practical, insightful tips to help Cox Automotive clients better operate their businesses in these fast-changing times.
Real-World Advice for (Practically) Painless DMS Transitions
Speaker: John Grace, AVP, Product and Support
When: Thursday, 3/22/2018, 4:00pm – 5:00pm
Implementing or upgrading a dealer management system (DMS) is one of the most vital and seemingly daunting tasks a dealership can undertake. Workshop participants will hear about real-world DMS experiences from dealers that focus on the “what-to-look-out-fors” and share best practices that can help dealers accomplish DMS implementation, integration and upgrading with minimal disruption and maximum ROI.
Turn One-Time Visitors into Lifetime Customers
Speaker: Jim Roche, AVP, Xtime
When: Friday, 3/23/2018, 10:30am – 11:30am
When: Sunday, 3/25/2018, 10:45am – 11:45am
With fixed ops comprising the majority of dealership profits, how can dealers thrive in their market area to gain more share and continue growing profitably? Sixty-four percent of dealers say retention is their number-one priority, but 85 percent don’t have the technology, tools and processes to enable a superior ownership experience. By following the example of other best-in-class retail experiences, service departments will increase profitability through increased retention and learn how your service department can reshape the customer experience to meet — or exceed — rising consumer expectations.
Game Changers Driving Wholesale & Inventory Velocity
Speaker: Susie Heins, VP, Enterprise Accounts
When: Saturday, 3/24/2018, 9:00am – 10:00 am
This workshop will focus on emerging technology and best practices that can transform a dealer’s inventory management and profitability using data science, predictive analytics and sourcing pipelines unforeseen in the automotive world until now.
Transform Tomorrow’s Off-Lease Overflow into Opportunity
Speaker: Jonathan Smoke, Chief Economist
When: Thursday, 3/22/2018, 1:00pm – 2:00pm
When: Friday, 3/23/2018, 10:30am – 11:30am
The large volume of vehicles coming off lease in the coming years could contribute to an overabundance of supply that may outstrip demand and exacerbate profit margin compression. Dealers can turn this risk into an opportunity by improving operational efficiency, increasing inventory turn and optimizing CPO strategy. Cox Automotive’s chief economist, Jonathan Smoke, will discuss how this record influx of inventory will impact the entire automotive marketplace while also examining economic indicators, credit and other vital topics and trends affecting the industry in the years to come.