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        |          Feb. 14–17        |        BOOTH #2528C

See what’s coming from Autotrader in 2020 at NADA

Maximize your sales effectiveness and ensure quality traffic and leads with new Autotrader products and enhancements.

From a refreshed VDP with enhanced ways to communicate with shoppers to new tools ensuring vehicle-detail accuracy for your inventory, as well as a refreshed set of new display-advertising products, find out how we’re making the experience with Autotrader simpler than ever for you and your shoppers.
Instant Cash Offer (copy to come soon)New, Used and CPO Listings

New features to amplify the impact of your inventory and ability to reach even more shoppers through Autotrader listings

  • New VDP layout to enhance vehicle data and merchandising and featuring a scrolling CTA for increased engagement
  • Chat & Text updates provide managed services and provider expansion for ease of use, coupled with second-chance lead opportunities
  • Market Extension is now more robust with improved filtering and messaging for vehicles
  • List Assist is a new tool that automatically populates listings with VIN-level data at the upload process, ensuring an accurate level of vehicle detail
Regional Group Advertising is a new product to help effectively deliver regional and market-based campaigns across the Autotrader homepage

Boost inventory exposure and tailor your display advertising efforts with new products

  • Advanced Ads now available with any listings package and features more customized options to drive high-impact inventory advertising
  • eLot, inclusive of Kelly Blue Book’s Used Car Highlight, targets real-time shoppers during their valuation and search journeys across KBB.com and Autotrader to display the most relevant inventory available

Regional Home Page is a new product to help effectively deliver regional and market-based campaigns across the Autotrader homepage

Sign up for as many topics as you need and let’s get the conversation started!

FPO – Form will be completed early November.

1. Cox Automotive Product Analytics, Autotrader digital retailing Close rate vs. non-digital retailing leads as of September 2018; excludes active leads
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