News Coverage
Cox Makes Way For Mobility Fleet Servicing
Monday January 14, 2019
Automotive News, Jan. 14, 2019 — Cox revamped its 25-acre Manheim Metro Atlanta auction site for its new brand, Pivet.
A Manheim auction site in Atlanta has been revamped as the flagship hub for present-day fleet servicing and forward-looking mobility solutions.
For Cox Automotive, the long-touted promise offered by mobility fleet servicing is big enough to support a new brand and the conversion of one of its traditional auction locations — and maybe more.
The company’s Manheim Metro Atlanta site, one of three Manheim auctions in Atlanta, ran its last vehicle auction in October. Then the entire 25-acre space was revamped as the flagship hub for present-day fleet servicing and forward-looking mobility solutions offered through Cox Automotive Mobility Group’s new Pivet brand launching Monday, Jan. 14.
“It’s our commitment to the mobility space — we knew we had to really go in,” said Alex Fraser, general manager of Atlanta market fleet services for Cox Automotive Mobility Group. “In some of our client conversations, the recognition that we have relocated an auction specifically so we could create this development space to learn and grow within the mobility world has really signaled to them how serious we are.”