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More mobility choices, fewer new-vehicle retail sales, Cox Automotive study predicts
Thursday January 17, 2019
If car-sharing, ride-hailing and car-subscription services were as widely available as traditional car ownership through purchases and leases, consumers would rely “significantly less” on traditional car ownership and new-vehicle retail sales could tumble much as 29 percent.
Conversely, fleet sales would increase.
So predicts Phase 3 of Cox Automotive’s Evolution of Mobility Study, outlined Sunday as part of a press briefing here, just prior to the opening of the North American International Auto Show. The study is to be released publicly today.
The goal of the study is to shed light on consumers’ transportation choices and how those choices impact retail automotive, said Isabelle Helms, Cox Automotive vice president, research and marketing intelligence, who presented the study’s findings.