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Rivian Eyes Subscriptions for EV Trucks


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Automotive News, Sept. 30, 2019 — Rivian, the electric- truck startup that keeps attracting support from the industry establishment, is looking to offer a subscription service as part of its factory-direct retail model when it launches next year, its CEO said here last week.

Subscriptions have emerged as a new model in the luxury sector to give customers access to a range of vehicles for a monthly fee.

“We talk about inflection points, and this is one that allows us to interact in different ways with the customer,” Rivian CEO RJ Scaringe said. “You may use one solution to get to and from the office during the week. But on the weekend, you may want a subscription program.”

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