{"id":12298,"date":"2026-06-01T00:57:29","date_gmt":"2026-06-01T04:57:29","guid":{"rendered":"https:\/\/www.coxautoinc.com\/retail\/?page_id=12298"},"modified":"2026-06-01T14:39:35","modified_gmt":"2026-06-01T18:39:35","slug":"fullpath-media-kit","status":"publish","type":"page","link":"https:\/\/www.coxautoinc.com\/retail\/fullpath-media-kit\/","title":{"rendered":"Cox Automotive Completes Acquisition of Fullpath &#8211; Media Kit"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull hide-on-mobile hide-on-tablet has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-bottom-color:var(--wp--preset--color--gray-300);border-bottom-width:1px;margin-top:0;margin-bottom:0;padding-top:4px;padding-bottom:4px\">\n<div class=\"wp-block-buttons is-anchor-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-2bb63ab0 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#press-release\">Press Release<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#fact-sheet\">Fact Sheet<\/a><\/div>\n\n\n\n<div class=\"wp-block-button hide-on-mobile hide-on-tablet hide-on-desktop\"><a class=\"wp-block-button__link wp-element-button\" href=\"#dealer-value\">Dealer Value<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#executives\">Executives<\/a><\/div>\n\n\n\n<div class=\"wp-block-button hide-on-mobile hide-on-tablet hide-on-desktop\"><a class=\"wp-block-button__link wp-element-button\" href=\"#qa\">Q&amp;A<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#media-assets\">Media Assets<\/a><\/div>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#contact\">Contact<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"press-release\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--64-32);padding-bottom:var(--wp--preset--spacing--40)\">\n<h1 class=\"wp-block-heading has-trust-blue-500-color has-text-color has-link-color wp-elements-4166e7efc27f2c913201348cfd0fe1e4\" style=\"margin-top:0;font-style:normal;font-weight:400;line-height:1.2\">Cox Automotive Completes Acquisition of <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-joy-ride-blue-300-color\">Fullpath<\/mark><\/h1>\n\n\n\n<div class=\"wp-block-group alignwide rounded-md has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-d123a7d3 wp-block-group-is-layout-constrained\" style=\"background:linear-gradient(125deg,rgb(7,76,157) 0%,rgb(29,62,116) 100%);margin-top:var(--wp--preset--spacing--40);margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--32-24);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--32-24)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-a951d7af wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<h2 class=\"wp-block-heading has-white-color has-text-color has-link-color has-h-4-font-size wp-elements-a1048ba55fd2ffab92aab4ffe1b3c74f\" style=\"font-style:normal;font-weight:600;line-height:1.2\"><strong>Customer Data Platform and agentic AI capabilities immediately integrate<\/strong>&nbsp;<strong>with Cox Automotive<\/strong><\/h2>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color wp-elements-c4f5e539abb41c893ccd23bb2af795c3\">Autotrader and Kelley Blue Book first-party data, creating the most connected ecosystem in automotive retail.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"431\" width=\"1024\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath-by-CAI_white.png?w=1024\" alt=\"\" class=\"wp-image-12310\" style=\"width:250px\" srcset=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath-by-CAI_white.png 1815w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath-by-CAI_white.png?resize=300,126 300w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath-by-CAI_white.png?resize=768,323 768w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath-by-CAI_white.png?resize=1024,431 1024w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath-by-CAI_white.png?resize=1536,647 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-joy-ride-blue-300-color has-text-color has-link-color has-x-large-font-size wp-elements-a60950cc91091496a6a9de5c7d58c18d\" style=\"font-style:normal;font-weight:700\"><a href=\"https:\/\/www.coxautoinc.com\/insights\/cox-automotive-completes-acquisition-of-fullpath\/\"><span style=\"font-weight:700;\">PRESS RELEASE &#8211; Posted June 1st at 2pm EST.<\/span><\/a><\/p>\n<\/div>\n\n\n\n<div id=\"fact-sheet\" class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-trust-blue-500-color has-text-color has-link-color has-h-4-font-size wp-elements-3251a742b9a6417cce75f4d78cc3c2cc\" style=\"font-style:normal;font-weight:400\">The Deal at a Glance<\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-cef41b4a wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-49b7a186 wp-block-group-is-layout-constrained\" style=\"border-top-color:var(--wp--preset--color--joy-ride-blue-300);border-top-width:3px;border-right-color:var(--wp--preset--color--gray-300);border-right-width:1px;border-bottom-color:var(--wp--preset--color--gray-300);border-bottom-width:1px;border-left-color:var(--wp--preset--color--gray-300);border-left-width:1px;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--24-16);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--24-16)\">\n<h3 class=\"wp-block-heading has-joy-ride-blue-300-color has-text-color has-link-color has-sub-head-md-font-size wp-elements-e042dec56c0fb1a04c57b1feb6543a2f\" style=\"font-style:normal;font-weight:600\">TRANSACTION<\/h3>\n\n\n\n<ul class=\"wp-block-list has-gray-700-color has-text-color has-link-color wp-elements-5bab9b887c0c80a2b17c1df815fa0676\">\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">Cox Automotive acquires Fullpath<\/li>\n\n\n\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">Fullpath operates as part of Cox Automotive going forward<\/li>\n\n\n\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">Fullpath will operate under the leadership of Lori Wittman, President of Retail Solutions<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-49b7a186 wp-block-group-is-layout-constrained\" style=\"border-top-color:var(--wp--preset--color--joy-ride-blue-300);border-top-width:3px;border-right-color:var(--wp--preset--color--gray-300);border-right-width:1px;border-bottom-color:var(--wp--preset--color--gray-300);border-bottom-width:1px;border-left-color:var(--wp--preset--color--gray-300);border-left-width:1px;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--24-16);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--24-16)\">\n<h3 class=\"wp-block-heading has-joy-ride-blue-300-color has-text-color has-link-color has-sub-head-md-font-size wp-elements-01ab6c8f98c772b2ddbed521428f2245\" style=\"font-style:normal;font-weight:600\">ABOUT FULLPATH<\/h3>\n\n\n\n<ul class=\"wp-block-list has-gray-700-color has-text-color has-link-color wp-elements-968bacb8cc93755b1fef03dc57fc6cd4\">\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">~2,500 automotive dealer clients<\/li>\n\n\n\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">70+ OEM and captive-finance relationships<\/li>\n\n\n\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">200+ pre-built integrations via the Fullpath Integration Hub<\/li>\n\n\n\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">250+ employees across Israel and U.S.<\/li>\n\n\n\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">Founded 2016 (originally AutoLeadStar)<\/li>\n\n\n\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">Headquarters: Israel, with U.S. offices<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-49b7a186 wp-block-group-is-layout-constrained\" style=\"border-top-color:var(--wp--preset--color--joy-ride-blue-300);border-top-width:3px;border-right-color:var(--wp--preset--color--gray-300);border-right-width:1px;border-bottom-color:var(--wp--preset--color--gray-300);border-bottom-width:1px;border-left-color:var(--wp--preset--color--gray-300);border-left-width:1px;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--24-16);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--24-16)\">\n<h3 class=\"wp-block-heading has-joy-ride-blue-300-color has-text-color has-link-color has-sub-head-md-font-size wp-elements-a0ba82589444677383e40b0dfe1636bc\" style=\"font-style:normal;font-weight:600\">ABOUT COX AUTOMOTIVE<\/h3>\n\n\n\n<ul class=\"wp-block-list has-gray-700-color has-text-color has-link-color wp-elements-7cf45ab623da7185d56efb30fba08d69\">\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">World&#8217;s largest automotive services &amp; technology provider<\/li>\n\n\n\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">29,000+ employees on five continents<\/li>\n\n\n\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">20,000+ dealer relationships, 1,500+ field professionals<\/li>\n\n\n\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">Brands: Autotrader, Kelley Blue Book, Manheim, VinSolutions, vAuto, Dealertrack, Dealer.com, Xtime<\/li>\n\n\n\n<li class=\"has-body-2-font-size\" style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">Privately held, Atlanta-based<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-background hide-on-mobile hide-on-tablet hide-on-desktop has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"dealer-value\" style=\"background-color:#024ba60d;padding-top:var(--wp--preset--spacing--80-32);padding-bottom:var(--wp--preset--spacing--80-32)\">\n<h2 class=\"wp-block-heading has-text-align-center has-trust-blue-500-color has-text-color has-link-color has-h-3-font-size wp-elements-2de2ceec7de7bc05221afce47f88f162\" style=\"font-style:normal;font-weight:300;line-height:1.2\">From Data to Action \u2012 Cox Automotive \u00d7 Fullpath<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">Cox Automotive shopper signals flow into the Fullpath CDP, power identity resolution and audience building, then activate personalized marketing at scale.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-08165fb6 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:22%\">\n<div class=\"wp-block-group simple-card has-border-color has-gray-300-border-color has-white-background-color has-background is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-223ae2db wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--16)\">\n<div class=\"wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-52eea422 wp-block-group-is-layout-flex\">\n<p class=\"rounded-md has-white-color has-fresh-green-400-background-color has-text-color has-background has-link-color wp-elements-5cf9164da2fb38d183b4a3519e1d63dc\" style=\"padding-top:4px;padding-right:7px;padding-bottom:4px;padding-left:7px;font-size:10px;font-style:normal;font-weight:600\">NEW<\/p>\n\n\n\n<p class=\"has-text-align-center has-black-color has-text-color has-link-color wp-elements-e73e20d7ca22a1a96716764cde2df83c\" style=\"font-style:normal;font-weight:500\">SOURCE<\/p>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-text-color has-link-color has-sub-head-md-font-size wp-elements-17a05c5be7cd4d942842e8541978e863\" style=\"color:#024aa5;line-height:1.2\">Cox Automotive Ecosystem<\/h3>\n\n\n\n<p class=\"has-text-align-center simple-card has-border-color has-joy-ride-blue-300-border-color has-joy-ride-blue-300-color has-text-color has-background has-link-color has-small-font-size wp-elements-383a12fb11ed59e05517bc8860e8c9bd\" style=\"border-width:1px;background-color:#7cb1f72e;padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;font-style:normal;font-weight:600\">Autotrader<\/p>\n\n\n\n<p class=\"has-text-align-center simple-card has-border-color has-fresh-green-400-border-color has-fresh-green-400-color has-text-color has-background has-link-color has-small-font-size wp-elements-ae0eb182d9528bb0a3da9da9ce697bd4\" style=\"border-width:1px;background-color:#00a88424;padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;font-style:normal;font-weight:600\">Kelley Blue Book<\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Vehicles Viewed<\/li>\n\n\n\n<li>Searches &amp; filters (future)<\/li>\n\n\n\n<li>Lead &amp; engagement events (future)<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:24px\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f221d10d wp-block-group-is-layout-flex\" style=\"min-height:100%;padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-large is-resized hide-on-mobile hide-on-tablet\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/09\/right-arrow.svg\" alt=\"\" class=\"wp-image-6678\" style=\"width:24px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized hide-on-desktop\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/04\/Decreases.png?w=48\" alt=\"Down\" class=\"wp-image-12019\" style=\"width:24px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:56%\">\n<div class=\"wp-block-group simple-card has-border-color has-joy-ride-blue-400-border-color has-trust-blue-500-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-107f0f77 wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-small-font-size wp-elements-3fbf62155fb1f4532383505cc6631195\">FULLPATH CDP<\/p>\n\n\n\n<div class=\"wp-block-group simple-card has-border-color has-trust-blue-200-border-color has-dark-blue-400-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-60c92ee3 wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color wp-elements-4c8a2e428df28ff8d27985c1dd00f12e\">THE THREE PILLARS<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1f2dd86d wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group simple-card has-border-color has-trust-blue-100-border-color has-trust-blue-200-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f1731c59 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--16)\">\n<p class=\"has-text-align-center simple-card has-white-color has-fresh-green-300-background-color has-text-color has-background has-link-color small-text-align-center wp-elements-465c12ce288f6b71b658221cc6c382d3\" style=\"padding-top:4px;padding-right:13px;padding-bottom:4px;padding-left:13px\">1<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"51\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2025\/10\/Frame-5.svg\" alt=\"\" class=\"wp-image-11200\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color has-h-5-font-size wp-elements-1f419de85832a25ae855d2810043ed25\" style=\"line-height:1.2\">Identity Resolution<\/h4>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-small-font-size wp-elements-6eb29481504cafcea21b79a73aa33561\">Shopper signals stitched into unified behavioral profiles &#8211; revealing intent, interest &amp; patterns.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group simple-card has-border-color has-trust-blue-100-border-color has-trust-blue-200-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f1731c59 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--16)\">\n<p class=\"has-text-align-center simple-card has-white-color has-fresh-green-300-background-color has-text-color has-background has-link-color small-text-align-center wp-elements-35a0a2a750dfe1a4a20fd973ffaca803\" style=\"padding-top:4px;padding-right:11px;padding-bottom:4px;padding-left:11px\">2<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"51\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2025\/10\/Frame-5.svg\" alt=\"\" class=\"wp-image-11200\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color has-h-5-font-size wp-elements-ccb96e616e2da1e8c3dd316449593e71\" style=\"line-height:1.2\">Audiences &amp; Segments<\/h4>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-small-font-size wp-elements-9f3a24b4281da3a41406ced78ee23541\">Autotrader &amp; KBB<br>behavior combined with dealer first-party data to build high-impact audiences.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group simple-card has-border-color has-trust-blue-100-border-color has-trust-blue-200-background-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f1731c59 wp-block-group-is-layout-flex\" style=\"border-width:1px;min-height:100%;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--16)\">\n<p class=\"has-text-align-center simple-card has-white-color has-fresh-green-300-background-color has-text-color has-background has-link-color small-text-align-center wp-elements-1bf743c1e56c0f5d240d7d9e32b38a61\" style=\"padding-top:4px;padding-right:11px;padding-bottom:4px;padding-left:11px\">3<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"51\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2025\/10\/Frame-5.svg\" alt=\"\" class=\"wp-image-11200\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-link-color has-h-5-font-size wp-elements-c6fdf0c7e9fd25bb5ad1c46a5f483a71\" style=\"line-height:1.2\">Activation<\/h4>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-small-font-size wp-elements-9d77bb1892dc2681e361d0c96c0f59e0\">Out-of-the-box audience activation<br>campaigns &#8211; precise lifecycle timing &amp; on-point messaging.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:24px\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-f221d10d wp-block-group-is-layout-flex\" style=\"min-height:100%;padding-right:0;padding-left:0\">\n<figure class=\"wp-block-image size-large is-resized hide-on-mobile hide-on-tablet\"><img loading=\"lazy\" decoding=\"async\" width=\"24\" height=\"24\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2024\/09\/right-arrow.svg\" alt=\"\" class=\"wp-image-6678\" style=\"width:24px\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized hide-on-desktop\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/04\/Decreases.png?w=48\" alt=\"Down\" class=\"wp-image-12019\" style=\"width:24px\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:22%\">\n<div class=\"wp-block-group simple-card has-border-color has-fresh-green-300-border-color has-background is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-6a614db6 wp-block-group-is-layout-flex\" style=\"border-width:1px;background-color:#00dbaf1a;min-height:100%;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--16)\">\n<p class=\"has-text-align-center has-fresh-green-400-color has-text-color has-link-color wp-elements-684429a740b57aae2af840c6c3fb27c9\" style=\"font-style:normal;font-weight:500\">ACTIVATION<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"50\" height=\"51\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2025\/10\/Frame.svg\" alt=\"\" class=\"wp-image-11190\" style=\"width:80px\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center has-fresh-green-500-color has-text-color has-link-color has-sub-head-md-font-size wp-elements-106968c5b9ae8a619f373c3d1538d517\" style=\"line-height:1.2\">Marketing Automation<\/h3>\n\n\n\n<p class=\"has-text-align-center\"><em>Audience Activation<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list has-small-font-size\">\n<li>Right shopper<\/li>\n\n\n\n<li>Right moment<\/li>\n\n\n\n<li>Right message<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group simple-card has-gray-200-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-107f0f77 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)\">\n<p class=\"has-text-align-center has-x-small-font-size\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Cox shopper behavior<\/mark><\/strong> \u2192 unified profiles \u2192 smart audiences \u2192 automated campaigns \u2022 <em>For illustration &#8211; integration roadmap subject to change<\/em><\/p>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-x-small-font-size\"><em>Not for media use. Illustration purposes only.<\/em><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-trust-blue-500-color has-text-color has-link-color has-h-4-font-size wp-elements-51eba0fbe2f6e0b63961ee78382b3a3c\" style=\"font-style:normal;font-weight:400\">Cox Automotive Completes Acquisition of Fullpath<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-joy-ride-blue-300-color has-alpha-channel-opacity has-joy-ride-blue-300-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"has-medium-font-size\">Cox Automotive announced the completion of its acquisition of Fullpath, a leading AI-powered Customer Data Platform (CDP) and marketing automation company serving the automotive retail industry. With the acquisition now complete, Cox Automotive is immediately activating a scaled integration that combines Fullpath\u2019s CDP with consumer vehicle views from Autotrader and Kelley Blue Book unifying owned marketplace data, dealer systems, and identity resolution in a way no other automotive platform does today.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Cox Automotive now gives dealers a differentiated capability in the automotive retail market: an AI-powered Customer Data Platform that unifies a dealer&#8217;s own customer data, CRM history, DMS records, service visits, and past purchases, alongside vehicle views from consumers actively shopping on Cox Automotive\u2019s Autotrader and Kelley Blue Book sites.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#024ba60d;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--32-24);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--32-24)\">\n<p class=\"has-medium-font-size\"><em>&#8220;Dealers today are navigating the most competitive and technology-intensive environment in the history of this industry.&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-joy-ride-blue-300-color has-text-color has-link-color wp-elements-b692841209845e5fed974ba41e5f39b5\" style=\"font-style:normal;font-weight:600\">\u2014 Steve Rowley, President, Cox Automotive<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#024ba60d;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--32-24);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--32-24)\">\n<p class=\"has-medium-font-size\"><em>&#8220;Data is the fuel of a CDP and we now have upgraded to the best fuel in the industry. Dealers that pinpoint which shoppers will buy and what each shopper needs as a next step in their personalized buyer journey will outperform everyone else. We are excited to help dealers leverage this new technology.&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-joy-ride-blue-300-color has-text-color has-link-color wp-elements-d9ac67d4f9c24797279c40e6f8bc1fb7\" style=\"font-style:normal;font-weight:600\">\u2014 Aharon Horwitz, CEO &amp; Co-Founder, Fullpath<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-trust-blue-500-color has-text-color has-link-color has-h-4-font-size wp-elements-73702a252f60f3bfbf834d029004a56b\" style=\"font-style:normal;font-weight:400\">What This Means for Dealers<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-joy-ride-blue-300-color has-alpha-channel-opacity has-joy-ride-blue-300-background-color has-background is-style-wide\"\/>\n\n\n\n<p class=\"has-medium-font-size\">Dealers will be able to gain insights into shopping trends and engagement signals to better understand shopper interest and help identify shoppers who may be in-market, to activate with better audience targeting and sharper campaign content.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Fullpath\u2019s platform consolidates data into unified customer profiles, enabling AI-driven marketing campaigns with personalization at scale and attribution across the purchase journey. These capabilities are designed to complement Cox Automotive\u2019s existing portfolio.<\/p>\n\n\n\n<ul class=\"wp-block-list has-gray-700-color has-text-color has-link-color wp-elements-26fe708ecd686c69af1f24a7dbef3092\">\n<li style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">The acquisition is intended to accelerate the industry\u2019s shift from manual, campaign-based marketing toward always-on, data-driven retailing.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">For existing Fullpath clients, the same team, products, and service levels remain in place following the close.<\/li>\n\n\n\n<li style=\"padding-top:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8)\">The Fullpath CDP is being enriched with consumer signals from Autotrader &amp; Kelley Blue Book.<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#024ba60d;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--32-24);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--32-24)\">\n<p class=\"has-medium-font-size\"><em>&#8220;With this acquisition complete and our first of many planned data integrations now live, we&#8217;ve crossed a threshold that redefines what&#8217;s possible. Cox Automotive now sees the customer the way the customer actually behaves \u2014 from early shopping activity on Autotrader and Kelley Blue Book through key dealership interactions. Fullpath takes that intelligence and puts it to work autonomously on the dealer&#8217;s behalf. This is what we&#8217;ve been building toward. What we can offer dealers now, executed within just 30 days of signing this deal, few others in the industry can match.&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-joy-ride-blue-300-color has-text-color has-link-color wp-elements-b692841209845e5fed974ba41e5f39b5\" style=\"font-style:normal;font-weight:600\">\u2014 Steve Rowley, President, Cox Automotive<\/p>\n<\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote has-background is-layout-flow wp-block-quote-is-layout-flow\" style=\"background-color:#024ba60d;padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--32-24);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--32-24)\">\n<p class=\"has-medium-font-size\"><em>&#8220;For existing Fullpath clients, the same team, products, and service levels remain in place. The pace and depth of innovation that has defined Fullpath will accelerate with industry-leading data assets. We plan to materially expand data integrations beyond what&#8217;s available on Day One throughout the back half of 2026 and beyond. Deeper shopper, inventory, service, trade-in valuation and equity data, all will make their way progressively to Fullpath&#8217;s CDP allowing clients to pursue more informed next-best actions across customer segments as shoppers begin to show signs of interest.&#8221;<\/em><\/p>\n\n\n\n<p class=\"has-joy-ride-blue-300-color has-text-color has-link-color wp-elements-d9ac67d4f9c24797279c40e6f8bc1fb7\" style=\"font-style:normal;font-weight:600\">\u2014 Aharon Horwitz, CEO &amp; Co-Founder, Fullpath<\/p>\n<\/blockquote>\n<\/div>\n\n\n\n<div id=\"executives\" class=\"wp-block-group our-people has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center has-trust-blue-500-color has-text-color has-link-color has-h-3-font-size wp-elements-8295a5e7f49fc696a32671da5cf6f495\" style=\"font-style:normal;font-weight:300\">Executive Leadership<\/h2>\n\n\n\n<div class=\"wp-block-global-blocks-our-people has-3-columns\">\n<div class=\"wp-block-global-blocks-people person\" role=\"group\" aria-label=\"person\"><a href=\"#\" class=\"trigger-popup is-scale-image\"><figure class=\"person-image image\"><img decoding=\"async\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/stephen-m-rowley.png\" alt=\"\" height=\"201\" width=\"336\" loading=\"lazy\"\/><\/figure><div class=\"person-details\"><h3 class=\"name title\">Stephen M. Rowley<\/h3><div class=\"designation-cta-wrapper\"><p class=\"designation\">President, Cox Automotive<\/p><div class=\"wp-block-button is-style-link-button arrow-right\"><span class=\"wp-block-button__link wp-element-button\">Learn More<\/span><\/div><\/div><\/div><\/a><div class=\"backdrop\" hidden><div class=\"modal-dialog\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"title\"><button class=\"close-button\"><span class=\"sr-only\">Close<\/span><\/button><div class=\"modal-content\"><div class=\"column-left\"><figure class=\"person-image\"><img decoding=\"async\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/stephen-m-rowley.png\" alt=\"\" loading=\"lazy\"\/><\/figure><h3 class=\"name title\">Stephen M. Rowley<\/h3><p class=\"designation\">President, Cox Automotive<\/p><\/div><div class=\"column-right\"><div class=\"content-wrapper\">\n<p>Stephen M. Rowley is President of Cox Automotive, a global automotive services and software company whose vision is to transform the way the world buys, sells, owns and uses cars. Rowley is responsible for a family of brands that together make car dealers more successful and car buyers more satisfied, including auto industry leaders such as Autotrader, Dealer.com, Dealertrack, Kelley Blue Book, Manheim, NextGear Capital, vAuto and Xtime.<\/p>\n\n\n\n<p>Rowley previously served as the Executive Vice President of Cox Business. In this role, he was responsible for the strategic direction of the high-growth division that delivered more than $2 billion in annual revenue. He oversaw all sales, operations, product development and marketing for business customers, including wholesale services for telecom carriers. Prior to leading Cox Business, Rowley was the Vice President of sales and field operations for Cox Business\u2019 western U.S. markets where he served as the chief liaison between corporate headquarters and the western markets with oversight on local strategic planning, sales performance, marketing, back office, customer installations and capital investment.<\/p>\n\n\n\n<p>Prior to joining Cox Business, Rowley was Vice President of Alliances and Partners at Sprint, where he managed relationships with more than 500 partners, generating $250 million in annual revenue. In addition, Rowley was responsible for the strategic direction of the Telemetry group where he negotiated and managed contracts with Dell, Sony, HP and others. In his 11 years with Sprint, Rowley held key senior leadership roles in the sales organizations as Vice President of Enterprise, Vice President of General Business and Vice President of Sales for Sprint\u2019s Broadband Division.<\/p>\n\n\n\n<p>In addition to extensive telecommunications experience, Rowley spent 12 years as a key executive at People\u2019s Choice TV, having held positions such as Vice President General Manager of Chicago, Tucson and Phoenix and later, the Vice President of Sales and Operations for the company.<\/p>\n\n\n\n<p>He has a Bachelor\u2019s Degree in Business Administration from Iowa State University. Steve is married to Susan and they have three children, Timothy, Collin Patrick and Maggie.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-anchor-buttons is-horizontal is-layout-flex wp-container-core-buttons-is-layout-9c919f88 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill caret-right\"><a class=\"wp-block-button__link has-impact-orange-400-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.coxautoinc.com\/wp-content\/uploads\/2025\/09\/Stephen-M-Rowley-5.jpg\" target=\"_blank\" rel=\"noreferrer noopener\">Download Headshot<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-fill caret-right\"><a class=\"wp-block-button__link has-impact-orange-400-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.coxautoinc.com\/wp-content\/uploads\/2025\/09\/Stephen-M.-Rowley-bio-Aug-2020-4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Bio<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-global-blocks-people person\" role=\"group\" aria-label=\"person\"><a href=\"#\" class=\"trigger-popup is-scale-image\"><figure class=\"person-image image\"><img decoding=\"async\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Lori-Wittman.png\" alt=\"\" loading=\"lazy\"\/><\/figure><div class=\"person-details\"><h3 class=\"name title\">Lori Wittman<\/h3><div class=\"designation-cta-wrapper\"><p class=\"designation\">President, Retail Solutions<\/p><div class=\"wp-block-button is-style-link-button arrow-right\"><span class=\"wp-block-button__link wp-element-button\">Learn More<\/span><\/div><\/div><\/div><\/a><div class=\"backdrop\" hidden><div class=\"modal-dialog\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"title\"><button class=\"close-button\"><span class=\"sr-only\">Close<\/span><\/button><div class=\"modal-content\"><div class=\"column-left\"><figure class=\"person-image\"><img decoding=\"async\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Lori-Wittman.png\" alt=\"\" height=\"201\" width=\"336\" loading=\"lazy\"\/><\/figure><h3 class=\"name title\">Lori Wittman<\/h3><p class=\"designation\">President, Retail Solutions<\/p><\/div><div class=\"column-right\"><div class=\"content-wrapper\">\n<p>Lori Wittman is President of Retail Solutions for Cox Automotive overseeing the growth and strategic direction of powerhouse brands Autotrader\u00ae, Kelley Blue Book\u00ae, Dealertrack\u00ae, Dealer.com, VinSolutions and Xtime.<\/p>\n\n\n\n<p>Her focus is on building retail connections through the power of the tech and service giant\u2019s data and people, to further the company\u2019s commitment to transforming the industry by creating vehicle access, business success and a more sustainable planet for everyone.<\/p>\n\n\n\n<p>Prior to her current role, she held the position of Senior Vice President of Dealer Software Solutions at Cox Automotive for six years, where she led and built client-value driven connections across four brands: VinSolutions, Xtime, Dealer.com, and Dealertrack DMS, representing more than $1 billion in annual revenue. Lori has led significant growth across these and other Cox Automotive brands, including leading VinSolutions as it doubled its number of clients in five years.<\/p>\n\n\n\n<p>In 2015, just two years after joining the automotive industry, Lori was recognized by Automotive News as one of the 100 Leading Women in the North American Auto Industry, a prestigious list compiled every five years to recognize top female executives at automakers, suppliers and dealerships nationwide. In 2016, she was also recognized by the Kansas City Business Journal as a \u201cWomen Who Mean Business\u201d honoree.<\/p>\n\n\n\n<p>Before joining Cox Automotive in 2013, Lori had more than a decade of experience as a consultant leading large technology projects for Accenture. Before that, she led Field Technology at H&amp;R Block, and she served in several roles of increasing responsibility at Freightquote, including the general management of one of their acquisitions, Rockwell Transportation. Lori holds a bachelor\u2019s degree in accounting and business administration from the University of Kansas.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-anchor-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button caret-right\"><a class=\"wp-block-button__link has-impact-orange-400-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.coxautoinc.com\/wp-content\/uploads\/2025\/09\/Lori-Wittman-Cox-Automotive.jpeg\" target=\"_blank\" rel=\"noreferrer noopener\">Download Headshot<\/a><\/div>\n\n\n\n<div class=\"wp-block-button caret-right\"><a class=\"wp-block-button__link has-impact-orange-400-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.coxautoinc.com\/wp-content\/uploads\/2025\/09\/Lori-Wittman-Bio-03-04-22.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Bio<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-global-blocks-people person\" role=\"group\" aria-label=\"person\"><a href=\"#\" class=\"trigger-popup is-scale-image\"><figure class=\"person-image image\"><img decoding=\"async\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Aharon-1.png\" alt=\"\" loading=\"lazy\"\/><\/figure><div class=\"person-details\"><h3 class=\"name title\">Aharon Horwitz<\/h3><div class=\"designation-cta-wrapper\"><p class=\"designation\">CEO &amp; Co-Founder, Fullpath<\/p><div class=\"wp-block-button is-style-link-button arrow-right\"><span class=\"wp-block-button__link wp-element-button\">Learn More<\/span><\/div><\/div><\/div><\/a><div class=\"backdrop\" hidden><div class=\"modal-dialog\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"title\"><button class=\"close-button\"><span class=\"sr-only\">Close<\/span><\/button><div class=\"modal-content\"><div class=\"column-left\"><figure class=\"person-image\"><img decoding=\"async\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Aharon-1.png\" alt=\"\" height=\"744\" width=\"1228\" loading=\"lazy\"\/><\/figure><h3 class=\"name title\">Aharon Horwitz<\/h3><p class=\"designation\">CEO &amp; Co-Founder, Fullpath<\/p><\/div><div class=\"column-right\"><div class=\"content-wrapper\">\n<p>Aharon Horwitz is the CEO and Co-Founder of Fullpath, the automotive industry&#8217;s leading AI-powered Customer Data Platform. He co-founded the company in 2017 and has led its growth from a startup to a platform serving thousands of dealerships with over 250 employees globally. <br><br>A recognized thought leader in automotive AI, Aharon is a frequent speaker at industry conferences including NADA and Digital Dealer, and co-authored The Last Dealership, an industry analysis on the future of AI in automotive retail. He holds a B.A. in Political Science from Columbia University and is based in Jerusalem.<\/p>\n\n\n\n<p style=\"border-left-color:var(--wp--preset--color--impact-orange-300);border-left-width:3px;padding-left:var(--wp--preset--spacing--16)\">&#8220;The dealers who know who is buying, when they are ready, and what they need next will outperform everyone else.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-anchor-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button caret-right\"><a class=\"wp-block-button__link has-impact-orange-400-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Aharon-Fullpath.png\" target=\"_blank\" rel=\"noreferrer noopener\">Download Headshot<\/a><\/div>\n\n\n\n<div class=\"wp-block-button caret-right\"><a class=\"wp-block-button__link has-impact-orange-400-color has-text-color has-link-color wp-element-button\" href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath-Aharon-Horwitz-Bio.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download Bio<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull hide-on-mobile hide-on-tablet hide-on-desktop has-global-padding is-layout-constrained wp-block-group-is-layout-constrained has-background\" id=\"qa\" style=\"padding-top:var(--wp--preset--spacing--112);padding-bottom:var(--wp--preset--spacing--112);background-image:url(&apos;https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2025\/10\/Pattern.png&apos;);background-position:100% 0%;background-repeat:no-repeat;background-size:80%;background-attachment:scroll;\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-trust-blue-500-color has-text-color has-link-color wp-elements-a0966accad586056b4748a9e49fe3de4\" style=\"font-style:normal;font-weight:300\">FAQs<\/h2>\n\n\n\n<div class=\"wp-block-global-blocks-faqs faqs\">\n<div class=\"wp-block-global-blocks-faq\"><div class=\"faq\"><h3 class=\"faq-question\"><button type=\"button\" class=\"faq-question-btn has-icon\" aria-expanded=\"false\" aria-controls=\"faq-answer-custom-key-9vudxd\" id=\"faq-question-btn-custom-key-44pa7q\"><span>Why did Cox Automotive acquire Fullpath?<\/span><\/button><\/h3><div class=\"faq-answer\" id=\"faq-answer-custom-key-9vudxd\" role=\"region\" aria-labelledby=\"faq-question-btn-custom-key-44pa7q\">\n<p>Cox Automotive has spent a decade building the industry&#8217;s broadest dealer technology portfolio \u2014 but the missing piece was a unified data layer that could activate all of that intelligence on behalf of dealers in real time. Fullpath&#8217;s CDP does exactly that: it resolves fragmented CRM and DMS history into a single, actionable customer profile. Combined with Cox&#8217;s first-party consumer data from Autotrader, Kelley Blue Book, and Dealer.com, this creates something no competitor can replicate.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-global-blocks-faq\"><div class=\"faq\"><h3 class=\"faq-question\"><button type=\"button\" class=\"faq-question-btn has-icon\" aria-expanded=\"false\" aria-controls=\"faq-answer-custom-key-5j3su7\" id=\"faq-question-btn-custom-key-ji84ig\"><span>What is the Retail360 Platform?<\/span><\/button><\/h3><div class=\"faq-answer\" id=\"faq-answer-custom-key-5j3su7\" role=\"region\" aria-labelledby=\"faq-question-btn-custom-key-ji84ig\">\n<p>The Retail360 Platform is Cox Automotive&#8217;s unified data and AI layer connecting marketing, sales, operations, inventory, and service across the full dealer lifecycle. It&#8217;s the only solution in automotive retail trained on both dealer operational data and Cox&#8217;s first-party consumer data representing tens of millions of active shoppers. The Fullpath acquisition activates the first integrations \u2014 with more to follow through NADA 2027.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-global-blocks-faq\"><div class=\"faq\"><h3 class=\"faq-question\"><button type=\"button\" class=\"faq-question-btn has-icon\" aria-expanded=\"false\" aria-controls=\"faq-answer-custom-key-j2xaul\" id=\"faq-question-btn-custom-key-78nmdm\"><span>What does this mean for existing Fullpath dealers?<\/span><\/button><\/h3><div class=\"faq-answer\" id=\"faq-answer-custom-key-j2xaul\" role=\"region\" aria-labelledby=\"faq-question-btn-custom-key-78nmdm\">\n<p>For existing Fullpath clients, nothing changes at close. The same team, the same products, and the same service levels remain in place. What will change \u2014 and accelerate \u2014 is the pace of innovation. Fullpath now has access to Cox Automotive&#8217;s resources, distribution network, and unmatched data assets, which means more capabilities, faster.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-global-blocks-faq\"><div class=\"faq\"><h3 class=\"faq-question\"><button type=\"button\" class=\"faq-question-btn has-icon\" aria-expanded=\"false\" aria-controls=\"faq-answer-custom-key-dkwvik\" id=\"faq-question-btn-custom-key-5jpfq2\"><span>What are the financial terms of the deal?<\/span><\/button><\/h3><div class=\"faq-answer\" id=\"faq-answer-custom-key-dkwvik\" role=\"region\" aria-labelledby=\"faq-question-btn-custom-key-5jpfq2\">\n<p>[ PENDING LEGAL SIGN-OFF \u2014 Confirm approved disclosure language. Options: &#8220;Terms are not disclosed&#8221; \/ &#8220;$XXXm&#8221; if approved \/ &#8220;hundreds of millions&#8221; per Calcalist sourcing \u2014 do not use without legal clearance. ]<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-global-blocks-faq\"><div class=\"faq\"><h3 class=\"faq-question\"><button type=\"button\" class=\"faq-question-btn has-icon\" aria-expanded=\"false\" aria-controls=\"faq-answer-custom-key-49dl9f\" id=\"faq-question-btn-custom-key-jmiyis\"><span>How does this affect competition with CDK, Reynolds &amp; Reynolds, and Tekion?<\/span><\/button><\/h3><div class=\"faq-answer\" id=\"faq-answer-custom-key-49dl9f\" role=\"region\" aria-labelledby=\"faq-question-btn-custom-key-jmiyis\">\n<p>Cox Automotive competes by building the best possible platform for dealers \u2014 and this acquisition is a significant step in that direction. No other company in this industry has the combination of first-party consumer data at Cox&#8217;s scale AND the dealer-level operational data layer that Fullpath brings. [ Confirm preferred competitive framing with Steve \/ legal before naming competitors. ]<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-global-blocks-faq\"><div class=\"faq\"><h3 class=\"faq-question\"><button type=\"button\" class=\"faq-question-btn has-icon\" aria-expanded=\"false\" aria-controls=\"faq-answer-custom-key-151uhy\" id=\"faq-question-btn-custom-key-uibymf\"><span>What is the integration timeline?<\/span><\/button><\/h3><div class=\"faq-answer\" id=\"faq-answer-custom-key-151uhy\" role=\"region\" aria-labelledby=\"faq-question-btn-custom-key-uibymf\">\n<p>Two foundational integrations are in active development immediately at close: enriching Fullpath&#8217;s CDP with real-time consumer intent signals from Autotrader, KBB, and Dealer.com; and a bidirectional Fullpath\u2013VinSolutions CRM integration. Both will be announced as they become available. NADA 2027 will serve as the platform&#8217;s proof moment.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-global-blocks-faq\"><div class=\"faq\"><h3 class=\"faq-question\"><button type=\"button\" class=\"faq-question-btn has-icon\" aria-expanded=\"false\" aria-controls=\"faq-answer-custom-key-16jmhr\" id=\"faq-question-btn-custom-key-kim0hp\"><span>Where is Fullpath headquartered, and does Cox plan to maintain operations in Israel?<\/span><\/button><\/h3><div class=\"faq-answer\" id=\"faq-answer-custom-key-16jmhr\" role=\"region\" aria-labelledby=\"faq-question-btn-custom-key-kim0hp\">\n<p>Fullpath is headquartered in Israel, with U.S. offices, and has over 250 employees globally. The team that built Fullpath continues to build it. Cox Automotive is committed to maintaining Fullpath&#8217;s world-class engineering organization and product culture. [ Confirm any additional Israel operations \/ headcount messaging with integration team. ]<\/p>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull resources-with-heading has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"media-assets\" style=\"background-color:#024ba60d;padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-trust-blue-500-color has-text-color has-link-color wp-elements-709a60623cce064f9557f2f04a245799\" style=\"font-style:normal;font-weight:300;line-height:1.2\">Media Assets \u00b7 Available for Press Use<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-joy-ride-blue-300-color has-alpha-channel-opacity has-joy-ride-blue-300-background-color has-background is-style-wide\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-d88a0cef wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group resource-card-simple has-border-color has-gray-400-border-color has-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath-Endorsed_1_5-26-2026.zip\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"476\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/fullpath_by_coxautomotive-logo-banner.png?w=812\" alt=\"\" class=\"wp-image-12308\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/fullpath_by_coxautomotive-logo-banner.png 812w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/fullpath_by_coxautomotive-logo-banner.png?resize=300,176 300w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/fullpath_by_coxautomotive-logo-banner.png?resize=768,450 768w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/a><\/figure>\n\n\n\n<p class=\"floating-tag\">LOGOS<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-49b7a186 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--24-16);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--24-16)\">\n<h3 class=\"wp-block-heading has-joy-ride-blue-300-color has-text-color has-link-color has-h-5-font-size wp-elements-16525ac20c66172a2a0d7f9b7bf50215\" style=\"font-style:normal;font-weight:300;line-height:1.2\"><a href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath-Endorsed_1_5-26-2026.zip\" type=\"link\" id=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath-Endorsed_1_5-26-2026.zip\" target=\"_blank\" rel=\"noreferrer noopener\">Brand Logos<\/a><\/h3>\n\n\n\n<p class=\"has-small-font-size\">Cox Automotive and Fullpath \u2014 PNG, SVG, white reverse, color versions.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group resource-card-simple has-border-color has-gray-400-border-color has-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath_Executive_Leadership_Headshots.zip\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-8.png?w=1024\" alt=\"headshots icon\" class=\"wp-image-12299\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-8.png 1254w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-8.png?resize=150,150 150w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-8.png?resize=300,300 300w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-8.png?resize=768,768 768w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-8.png?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"floating-tag\">PHOTO<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-49b7a186 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--24-16);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--24-16)\">\n<h3 class=\"wp-block-heading has-joy-ride-blue-300-color has-text-color has-link-color has-h-5-font-size wp-elements-09ecb8bab86e0d3063b1e829a1224ec2\" style=\"font-style:normal;font-weight:300;line-height:1.2\"><a href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath_Executive_Leadership_Headshots.zip\" type=\"link\" id=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Fullpath_Executive_Leadership_Headshots.zip\" target=\"_blank\" rel=\"noreferrer noopener\">Executive Headshots<\/a><\/h3>\n\n\n\n<p class=\"has-small-font-size\">Steve Rowley, Lori Wittman, Aharon Horwitz \u2014 high-res JPG, print-ready.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group resource-card-simple has-border-color has-gray-400-border-color has-white-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"border-width:1px;padding-top:0;padding-bottom:0\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Cox_Automotive_and_Fullpath_Press_Release_June_1_2026.pdf\"><img loading=\"lazy\" decoding=\"async\" height=\"1024\" width=\"1024\" src=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-7.png?w=1024\" alt=\"pdf icon\" class=\"wp-image-12300\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-7.png 1254w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-7.png?resize=150,150 150w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-7.png?resize=300,300 300w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-7.png?resize=768,768 768w, https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/05\/Designer-7.png?resize=1024,1024 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"floating-tag\">PRINT<\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-49b7a186 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--24-16);padding-right:var(--wp--preset--spacing--24-16);padding-bottom:var(--wp--preset--spacing--24-16);padding-left:var(--wp--preset--spacing--24-16)\">\n<h3 class=\"wp-block-heading has-joy-ride-blue-300-color has-text-color has-link-color has-h-5-font-size wp-elements-7e6a511f21f137b5fd1941c212ab945d\" style=\"font-style:normal;font-weight:300;line-height:1.2\"><a href=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/Cox_Automotive_and_Fullpath_Press_Release_June_1_2026.pdf\">Press Release (Print-Ready PDF)<\/a><\/h3>\n\n\n\n<p class=\"has-small-font-size\">Wire-ready PDF version including media contact.<br><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-gradient-blue-gradient-background has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"contact\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center 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PRESS RELEASE &#8211; Posted June 1st at 2pm&hellip;<\/p>\n","protected":false},"author":2484,"featured_media":12308,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-12298","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":{"hide_page_header":false,"hide_page_footer":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cox Automotive Completes Acquisition of Fullpath - Media Kit - Cox Automotive Retail<\/title>\n<meta name=\"description\" content=\"Cox Automotive announced the completion of its acquisition of Fullpath, a leading AI-powered Customer Data Platform (CDP) and marketing automation company serving the automotive retail industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.coxautoinc.com\/retail\/fullpath-media-kit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cox Automotive Completes Acquisition of Fullpath - Media Kit - Cox Automotive Retail\" \/>\n<meta property=\"og:description\" content=\"Cox Automotive announced the completion of its acquisition of Fullpath, a leading AI-powered Customer Data Platform (CDP) and marketing automation company serving the automotive retail industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.coxautoinc.com\/retail\/fullpath-media-kit\/\" \/>\n<meta property=\"og:site_name\" content=\"Cox Automotive Retail\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-01T18:39:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/fullpath_by_coxautomotive-logo-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"812\" \/>\n\t<meta property=\"og:image:height\" content=\"476\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/fullpath-media-kit\/\",\"url\":\"https:\/\/www.coxautoinc.com\/retail\/fullpath-media-kit\/\",\"name\":\"Cox Automotive Completes Acquisition of Fullpath - Media Kit - Cox Automotive Retail\",\"isPartOf\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/fullpath-media-kit\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/fullpath-media-kit\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/fullpath_by_coxautomotive-logo-banner.png\",\"datePublished\":\"2026-06-01T04:57:29+00:00\",\"dateModified\":\"2026-06-01T18:39:35+00:00\",\"description\":\"Cox Automotive announced the completion of its acquisition of Fullpath, a leading AI-powered Customer Data Platform (CDP) and marketing automation company serving the automotive retail industry.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/fullpath-media-kit\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.coxautoinc.com\/retail\/fullpath-media-kit\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/fullpath-media-kit\/#primaryimage\",\"url\":\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/fullpath_by_coxautomotive-logo-banner.png\",\"contentUrl\":\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/06\/fullpath_by_coxautomotive-logo-banner.png\",\"width\":812,\"height\":476},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.coxautoinc.com\/retail\/fullpath-media-kit\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.coxautoinc.com\/retail\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cox Automotive Completes Acquisition of Fullpath &#8211; 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