{"id":11778,"date":"2026-02-27T16:57:12","date_gmt":"2026-02-27T21:57:12","guid":{"rendered":"https:\/\/www.coxautoinc.com\/retail\/?post_type=resource&#038;p=11778"},"modified":"2026-03-02T08:17:02","modified_gmt":"2026-03-02T13:17:02","slug":"2025-car-buyer-journey-dealers","status":"publish","type":"resource","link":"https:\/\/www.coxautoinc.com\/retail\/resources\/2025-car-buyer-journey-dealers\/","title":{"rendered":"2025 Car Buyer Journey Study:\u00a0Topline Findings for Dealers"},"content":{"rendered":"\n<p>Dealer-focused highlights from Cox Automotive\u2019s 16th Annual Car Buyer Journey Study (2025), based on an online survey of 2,344 recent vehicle buyers. Learn how new and used buyers shop today\u2014satisfaction trends, online steps completed, cross\u2011shopping behaviors, and practical takeaways to improve efficiency and retention.<\/p>\n\n\n\t\t<div class=\"wp-block-coxautoinc-results-features-pdf-flipbook\" >\n\t\t\t<div id=\"flipbook-69e4c7ca40259\" class=\"_df_book\" source=\"https:\/\/www.coxautoinc.com\/retail\/wp-content\/uploads\/sites\/20\/2026\/03\/2025-Car-Buyer-Journey-Study.pdf\" data-flipbook-mode=\"\"><\/div>\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dealer-focused highlights from Cox Automotive\u2019s 16th Annual Car Buyer Journey Study (2025), based on an online survey of 2,344 recent vehicle buyers. Learn how new and used buyers shop today\u2014satisfaction trends, online steps completed, cross\u2011shopping behaviors, and practical takeaways to improve efficiency and retention.<\/p>\n","protected":false},"author":1312,"featured_media":11779,"template":"","categories":[1],"tags":[],"resource-format":[30],"topic":[155,166],"funnel-phase":[33],"audience":[89],"persona":[98,168,99],"product":[],"program-series":[169],"eligible-for-automation":[],"lifecycle-of-automotive":[158],"brand":[27],"class_list":["post-11778","resource","type-resource","status-publish","has-post-thumbnail","hentry","category-uncategorized","resource-format-blog","topic-consumer-experience","topic-data-and-insights"],"acf":{"show_featured_image":false,"is_gated":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2025 Car Buyer Journey Study: Key Dealer Insights - Cox Automotive Retail<\/title>\n<meta name=\"description\" content=\"2025 Car Buyer Journey Study for dealers reveals how buyers shop today. 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